Diwali 2016 has now seen a good success for itself. Ae Dil Hai Mushkil had the most troubled release this year and one wondered right through if controversies would leave its side. However, audiences have clearly embraced the film, which reflects in the steady collections that the Ranbir Kapoor and Anushka Sharma film has enjoyed ever since its release.
The film brought further 17.5 crore* over the weekend and with that the collections stand at 97.75 crore*. Considering the economics of the film, this is turning out to be a good money spinner for Karan Johar and Fox.
The film’s cost of production (including marketing and distribution) is 100 crore and there has already been a recovery of 75 crore through satellite, music and digital revenue.
Now with such theatrical revenue coming in from India (also overseas, which is indeed quite huge), Ae Dil Hai Mushkil is another major success for Dharma and Fox (after they delivered Kapoor & Sons earlier this year).
*Final numbers awaited
Joginder Tuteja tweets @tutejajoginder