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These have been such disastrous weeks at the box office that one has almost become immune to films falling like nine pins. In fact it is one thing to feel disappointed about the fate of a film and another to be totally oblivious to the manner in which it eventually performs. Of late, the sentiments of trade as well as audience have shifted towards the latter, what with big, medium as well as small budget films failing to even rise, let aside crash at the box office.