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The two Khans who are usually loggerheads just got another blow coming their way. According to Zoom sources, a big pan masala brand has approached Shah Rukh Khan for their endorsement. Not just this, SRK has charged double the price from the usual cost for endorsing a pan masala brand, after realizing Salman Khan was their first choice.
The brand wanted an actor, who has made it big in the industry on their own. The sources close to the brand team claim that Salman’s name was always on top-of-their mind. However, SRK was finally approached with the deal, as Salman had a filmy family background before entering the big Bollywood world!
SRK initially was reluctant to endorse a pan masala brand. Upon realizing their preference for Salman earlier, he immediately agreed to endorse the brand and increased the cost by 100%. He usually charges 10-15 crores for endorsement but for this brand, he is charging 20 crores straight.
Seems like, the Khan war has turned out to be en expensive affair for pan masala brand.
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