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Brand Karan Johar has thrown its most definite punch ever since the filmmaker made his debut as a director 14 years back. After delivering some back to back money spinners with Shah Rukh Khan, some being widely appreciated and some seeing mixed reactions, Karan has struck, and how! His film with three debutants, none of them being a star kid, has gone ahead and collected an astonishing 47 crores plus at the box office, hence turning out to be a clean hit. Though from budget perspective a total like this was a must for Student Of The Year, the fact that it had no known faces on screen as a main lead was always a challenge.