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The upcoming Hollywood superhero drama has become a plus point for the Indian mobile brand Micromax. X-Men star, Hugh Jackman who is a brand ambassador of the mobile brand, has proved to be highly beneficial for Micromax on the lines of global recognition.
Micromax is spending close to a whopping 4 crores on the promotional activities of ‘X-Men: Days Of Future Past‘. It is the highest spend ever by any Indian brand on a Hollywood film.
With a dramatic increase in the demographics for Hollywood cinema in India, a lot of Hollywood films are being dubbed in more regional languages and this has opened up a new market for local brands to engage with these films and gain the required global visibility.
Other than Micromax, the film has also tied-up with five other big brands.
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