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In its quest to make different cinema alongside mainstream cinema, UTV is going terribly wrong. In Sanjay Leela Bhansali’s Guzaarish, released late last year, UTV backed a subject which was quite alien to the Indian audience. Mercy-killing, as a concept, is not too well-known in India, at least among the general masses. For a populace which believes that our sufferings in life are a result of our bad deeds committed in the previous life, and that we must suffer in silence to atone the mistakes of our previous life, a terminally ill Hrithik Roshan asking the court permission to end his life as he did not want to suffer anymore, was nothing short of nonsense. Little wonder then that the film bombed at the box-office.
