The dull to average initial of Dum Maaro Dum on Friday sent shock waves in the industry. The trade had expected Rohan Sippy’s Abhishek starrer to open well, if not brilliantly, in spite of the last few films of Abhishek Bachchan not having worked at the box-office. And this, not just because its release was scheduled on a holiday
(Good Friday). Its title song – the remixed version of the song from Dev Anand’s film, Hare Rama Hare Krishna (1971) – had become a craze among the youth and so had its picturisation on sexy Deepika Padukone, which is why it was felt that the film would command a decent initial.
But that was not to be, at least not at many of the centres. In recent times, this is the second film, the dull opening of which has shocked the trade. Two weeks back, Thank You had opened to dull houses and although its promotion and trailers had left a lot to be desired, nobody had expected the multi-starrer to open so poorly. Again, this week, the trade had expected to see much better box-office figures on the opening day of Dum Maaro Dum. But, as in the case of Thank You, the trade felt let down in Dum Maaro Dum too.