History is about to be created. Sadly though, it would be unpleasant as a disaster is waiting to strike. In the times when a clash between even two films leads to absolute mayhem at the box-office, there are – hold your breath – as many as 10 films taking on each other. The D-Day is 25 May and for some impossible reasons, each of these films believes that this release date would result in good inflow of moolah.
“Yes, there are eight Hindi films and one Punjabi and English film each releasing on 25th May,” confirms an insider, “Expect bloodshed on this date because never before in the history of Indian cinema has such a flow of films been witnessed. Chances of survival of most of these films are near to nil and it is nothing but suicide. Bollywood is sitting on a ticking bomb and sooner the producers of these films realise that a clash like this isn’t going to help any of them, the better.”
However, as of now, none of these films are willing to budge even though not even one of them boasts of a single notable name. These are Love Recipe, Rakhtbeej, Dhama Chaukdi, Chutki Bajaa Ke, Love, Wrinkle-free and MLA – An Inside Intruder.
“Due to such rush in theatres, even ‘Yeh Khula Aasmaan‘ may go unnoticed even though it deals with a noble issue. Also, it is rather surprising to see animation film ‘Arjun’ releasing amidst this mayhem. However the film which should remain un-impacted is ‘Men In Black 3’ which should take the widest release and would be the first choice of cine-goers. On the other hand in Punjab, it would be ‘Rahe Chardi Kala Punjab Di’ leading the show”, an exhibitor adds.
What further makes it difficult for most of these ten films is the fact that films like Department, Ishaqzaade and even Vicky Donor would be continuing their run that would leave hardly any screen space for others to survive.
“Each of these films is living in a worst case scenario because when ‘Rowdy Rathore‘ arrives in the immediate next week (1st June), it would be the sole choice of audience”, an expert adds.
However the makers of these small have films have their own reasons to arrive in a rush. “What can we do”, says a producer on the condition of anonymity, “We can’t come with big films and since there is one such film arriving every week, the only choice we have to clash with over small counterparts and hope for the best.”
Wishful thinking, we must add.