After the success of Bheja Fry 2, the film has now hit the video sharing site, YouTube.com. Shemaroo Entertainment has released the Vinay Pathak-starrer comedy sequel on Youtube’s paid service for the US audience.
‘Bheja Fry 2’ is released on Bolly and Beyond, one of Shemaroo’s Channel on YouTube. The film is available on pay-per view model for $ 3.99 USD. Jai Maroo, Director, Shemaroo Entertainment says “We strongly believe in the potential of the newer and emerging digital platforms like YouTube and IPTV. Bheja Fry 2 is our latest addition to the quality content on our channel.” He adds, “The short time line between theatrical release and release on YouTube will help fight piracy by giving the audience who aspire to enjoy the movie at home an official legal alternative.”
