What You Know
Who would have thought that a balm brand will become the reason headache for Salman Khan’s brother Arbaaz Khan, Arbaaz’s wife Malaika Arora Khan and co-producers of Dabangg (Read Komal Nahta’s Review), Shree Ashtavinayak Cinevision Limited. All of them and the film’s director Abhinav Kashyap have been slapped a legal notice by Zandu Pharmaceuticals, manufacturers of the age-old Indian brand, Zandu Balm, asking it to withdraw the song ‘Munni badnaam hui’ or delete the reference to their product, Zandu Balm, in it.
In a notice issued on September 17 to Arbaaz Khan Production Pvt. Ltd., Zandu has said that failing corrective action, it would initiate civil and criminal action against the producers of the film. Zandu Balm finds a mention in the film’s item number, ‘Munni badnaam hui’.
What You Don’t Know
Dabangg’s hit song, ‘Munni badnaam hui darling tere liye’…, picturised on Salman Khan and Malaika Arora Khan, has had India dancing to its beats from before the film’s release. The song, composed by Lalit Pandit of Jatin-Lalit fame was selected by Arbaaz Khan and Abhinav for the Zandu balm line. Says Abhinav, “The moment we heard the line ‘Main Zandu balm hui’ in the song, both, Arbaaz and I, knew we had got what we wanted. Right there, we shook hands and told Lalit, this would be our item song.”
A lot has been said on the issue. Reports indicate that sales of Zandu balm have shot up owing to the popularity of the song and that the producers had a barter agreement with the brand, allowing them to use the song in their commercial. While this strange tale might take more twists and turns before it fizzles out of public memory, one thing is for sure, it has helped sell both the brands–‘Dabangg’ and Zandu balm!