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STAR Sports, Asia’s leading sports broadcaster, announced a promotional tie-up with leading Bollywood Superstar Akshay Kumar for the first edition of Hockey India League (HIL). Akshay Kumar will be promoting the league through specially crafted promotional spots. He will also use this opportunity to promote his upcoming movie Special 26. The movie is scheduled to be released on 8th of February 2013.
Speaking on the occasion, Akshay Kumar, said, “I am glad to be associated with this spectacular event. I am a sportsperson by heart and it is good to see world class hockey action across cities in the country. I have seen some of the matches and loved what I saw. The quality of action is amazing as you see the best of players in the world showcase their talent on the turf. Day before yesterday’s match between Mumbai Magicians and Delhi Waveriders was a blockbuster with two evenly balanced teams scoring as many as 10 goals between them.”
“This is exactly the kind of hockey which will attract the youth of today. This league has the potential to change the face of hockey in the country. I will follow as many matches as I can and I think we have here a recipe for a very successful property for years to come,” further added Akki.
Aloke Malik, Managing Director, ESPN Software India Pvt. Ltd, said, “We are delighted to be associated with Akshay Kumar for Hockey India League. We will leverage the India England ODI series to promote this association. Akshay will be seen in specially crafted promotional spots for HHIL which will be played during the 4th ODI while a special on-air integration is being planned for the last ODI as well.”
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