After a long wait, Ghayal Once Again finally hits the screens tomorrow. The film has been in news for over five years, ever since Sunny Deol expressed his desire to make it. Number of directors were considered, various scripts were deliberated and even a teaser was rolled out many years ago. However, eventually Sunny decided to direct the film himself. He spent good time in putting it together to give it a polished look and ensured that the end product wasn’t hurried. In fact, the release date too saw some juggling before it was finalized for 5th February.
The film is releasing with good positivity, something which is very important in the current times. There are no controversies or bad media around the film and Sunny Deol’s goodwill has ensured that it is seeing a clean arrival in theaters. One just wishes though that the overall marketing and promotion was a little better laid out so that the hype would have been a lot more by now. For a film which is a sequel to a much loved action entertainer, the buzz has been good, though it could well have been excellent by now. As a matter of fact, it could well have gained an event release status.
However, as things stand today, the film would see a decent opening (30%-40%), with a much better occupancy at single screen theaters. If the film could enter into a double digit opening, it would find a great platform for itself. Sunny Deol’s last release Singh Saab The Great [2013] had an opening week of 23 crore and Ghayal Once Again needs to a do a lot more than that just over the weekend.
Sanam Teri Kasam, a film with newcomers Harshvardhan Rane and Mawra Hocane, arrives as well this Friday. The film’s key strength is its chartbuster music by Himesh Reshammiya. The film is visually looking good as well. It is getting a good release, courtesy Eros which has come on board. For the film’s weekend to turn out well, it would all depend on word of mouth. If youngsters catch fancy of this Radhika Rao & Vinay Sapru directed musical romantic entertainer, the collections may see a jump over the weekend.
Note: All collections as per production and distributor sources
Joginder Tuteja tweets @tutejajoginder