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As Jab Tak Hai Jaan looks to somehow trundle past 100 crores at the domestic box office, one wonders what’s wrong with Shah Rukh Khan.


His film is struggling to get past 100 crores which is not even a milestone any more. With constantly increasing number of screens and ticket prices, every big film is likely to achieve that. While the films of Shah Rukh’s rivals are creating new and newer records and earning audience’s love, his films seem to be failing on both counts.  The only solace being the overseas earnings which are mostly due to a wider release as compared to other films. But being happy with overseas numbers without making any impact on the audiences back home is quite meaningless as far as somebody’s impact as a star is concerned. Overseas collection is just numbers. It is the collective earnings from various places put together. It indicates that money has come but that doesn’t mean that the film has made any noteworthy impact at any particular place.

Shah Rukh Khan
Shah Rukh Khan

Contrary to the popular belief and the faith of his fans, SRK has not been ‘ruling the industry for 20 years’ etc. His career has been full of ups and downs like that of any other star. For one or two hit films, there have been an equal number or more of flop films. The number of flops was more in the first decade of his career and the second decade kind of reversed the ratio. But the failures did keep coming. Only difference being this time they were not at all being recognized by him or by the media. Propagating of the ‘king’ myth was kind of coming in the way of honest analysis of things and accepting the basic fact that you win some, you lose some. It’s part of the game.

Shah Rukh’s overall career tally of hits and misses stands something like this –

TOTAL RELEASES: 51
Super Hit/Blockbuster17
Hit6
Average8
Flop20
Overseas Hit from above 5121

Note: Hits include My Name Is Khan, Ra.One and Don 2 on the basis of their overall collection and Flops don’t include his guest appearances. All flops have Shah Rukh as a lead or as an important character in a multi-starrer. There can be a disagreement on one or two films but more or less this is the picture.

Let’s just glance through Shah Rukh’s career without dwelling much on the inconsequential films and considering only the major films.

Shah Rukh made a transition from TV to films in 1990 through Dil Aashna Hai. This film did not make any splash but Deewana released in the same year did. Shah Rukh had a supporting role in the film. His acting in Deewana was artificial and theatrical but his passion and enthusiasm was palpable. He was noticed and even liked in this musical hit. In 1992, his then Godfather Aziz Mirza cast him in Raju Ban Gaya Gentleman. It was a reprised version of Raj Kapoor’s Shree 420.  Though this film was not a major success, Shah Rukh managed to steal some hearts. Maya Memsaab released in the same year was a total washout. Shah Rukh was being recognized and liked but he was far from being a star.

The Mixed Bag (1990-2001)

The major breakthrough came in 1993 with Yash Chopra’s Darr. This Hollywood inspired story of an obsessive lover and his scary ways of following the object of his obsession was lapped up by the audience. Super hit music and Yash Chopra’s deft direction made this film the biggest blockbuster of the year. Shah Rukh’s obsessive ways in the film and the K-K-K-K Kiran stammer amused the audience to no end and the young actor got a lot of appreciation.

This was followed by Bazigar where he once again played a character with negative shades. This film too was inspired by Hollywood. Shah Rukh really shone in Bazigar as the deceptive, cold blooded murderer seeking revenge. Darr and Bazigar made Shah Rukh stand out in comparison to his more popular contemporaries with chocolate boy looks. But his later attempts at similar roles in Anjam and Raam Jaane didn’t prove to be that successful. Anjaam released in 1994 was a flop. Kabhi Haa, Kabhi Na, released in the same year, did garner some attention but even this film was not a big success.

Darr and Baazigar Movie Posters
Darr and Baazigar Movie Posters

Shah Rukh’s next big hit came in 1995 in the form of Karan-Arjun alongside Salman Khan. This reincarnation saga with all the requisite masala thrown in was a bumper hit of the year. This was followed by watershed Dilwale Dulhaniya Le Jaayenge. A film that won universal appreciation and became an all-time blockbuster. Shah Rukh had surely arrived and also seemed to have found his groove. He became a star now. But that wasn’t the guarantee of further success. In 1996, he came up with two ordinary films English Babu, Desi Mem and Chahat. Both obviously flopped badly. 1997 brought a big hit for Shah Rukh in the form of Pardes though it was not entirely his film. After that once again there were not do successful films like Yes Boss and unsuccessful Koyla.  But he ended 1997 with a bang with super hit Dil Toh Pagal Hai.

This super hit film was once again followed by flop Duplicate and much talked about but unsuccessful Dil Se. But Karan Johar’s Kuch Kuch Hota Hai didn’t let 1998 be a totally disappointing year for Shah Rukh. This breezy and emotional romance proved to be an all time blockbuster film. It was followed by Badshah released in 1999 which didn’t do a great business and was an average fare. It was followed by unsuccessful Phir Bhi Dil Hai Hindustani and moderately successful Josh in 2000. Once again it was Yash Chopra banner for rescue and Mohabbatein released in the same year was a super duper hit.

The Golden Phase (2001-2008)

The year 2001 started with flop Ashoka but it was followed by blockbuster Kabhi Khushi Kabhi Gham. 2001 onwards till 2008 Shah Rukh has an enviable success record. With an exception of just two unsuccessful films, he has churned out hit after hit during this period. His record in this period is as follows – 2002 Devdas (Hit), 2003 Chalte Chalte (Hit), Kal Ho Na Ho (Hit), 2004 Main Hoon Na (Hit), Veer Zaara (Super hit), Swades (Flop), 2005 –Paheli (Flop), 2006Kabhi Alvida Na Kehna (Hit), Don (Hit), 2007Chak De! India (Super hit), Om Shanti Om (Blockbuster), 2008 Rab ne bana di jodi (Blockbuster). These eight years can be termed as a truly golden phase in Shah Rukh’s career.

Kabhi Khushi Kabhie Gham... and My Name Is Khan Movie Posters
Kabhi Khushi Kabhie Gham… and My Name Is Khan Movie Posters

Things started going wrong in 2010 with My Name is Khan. This film is considered a hit on the strength of its overseas collections but the fact is that it totally failed to impress the audience back home. His subsequent releases Ra.One and Don 2 met with the similar fate and Jab Tak Hai Jaan is probably the weakest performer of Shah Rukh’s films in recent times.

Formula Failure?

The main reason for this could be making films with an eye on the overseas market. After DDLJ, a trend to please NRI audiences started. Therefore the stories were related to people living in foreign countries or returning from these countries. Sometimes, the drama happened in India as well as some foreign country while at times the story was entirely set in the foreign country. Most of the shoot was carried out on foreign locales. This not only changed the look of the film but also the substance of the film. After a while, not only Indians living abroad but even the foreign audience started reacting very positively to these films as they looked like their own films but had all the Bollywood ingredients of song & dance, emotion & drama and colorful spectacles. The formula worked big time. It brought in collections in foreign currency and also gave Shah Rukh some recognition in these countries.

Ra.One and Don 2 Movie Posters
Ra.One and Don 2 Movie Posters

MNIK, Ra.One and Don2 all were clearly aimed at capitalizing on this and taking a further leap as far as international recognition is concerned. It was evident in the story and treatment of MNIK that it was aimed at making a splash internationally. Ra.One also seemed to have been made with a dream of making it a popular franchise like Superman and Spiderman. Don 2 was a Hollywood style action-thriller totally devoid of emotions that Indian audience cannot do without.

The reason for Indian audience’s rejecting these films was plain and simple – they were not made for them.

What could be the strategy change?

  • Make films with Indian audience in mind

So, the first strategy change for Shah Rukh would be to start making films for the Indian audience but make it of such a quality that it would also appeal to the international audience.

  • Change of tracks

Just a fleeting look through Shah Rukh’s career and three things stand out. ONE- that he has been most successful in romantic or emotional dramas, TWO,- almost all of his huge successes have come from Yash Chopra or Karan Johar and THREE whenever he has tried to experiment, he has failed.

Stories high on emotion and romance, high production values turning the film into a grand spectacle, super hit music, first rate technicians, popular co-stars seems to be the formula.

The strangest thing about his latest film is that it is made by Yash Chopra, it is a romantic and emotional drama and he is playing the kind of role he is most liked in and yet the formula seems to have failed this time.

Today, the main problem with him doing romantic films is his age. These roles don’t suit him anymore as age has started showing on his face. Floppy hair notwithstanding, he doesn’t look 25 or 30 anymore.  And Indian audience is definitely not ready for mature love stories. So, he needs to look for a total change of track.

Shah Rukh Khan
Shah Rukh Khan

So, the strategy change for him would be to go beyond romance and give a try to a totally new genre. He has a good sense of comedy and has a good comic timing. Comedy is a genre that is always in demand. So, he should give it a try. Also family dramas high on emotions would work well for him. He can also look to play strong characters in interesting stories that do not necessarily fit into any genre.

  • No Action films

Shah Rukh should stop being too competitive and doing everything that others are doing. He has his strengths and weaknesses. He should play to his strengths. He should avoid doing action films just because others are doing it. Action is the genre that doesn’t suit him no matter how hard he tries. So, an out and out action film should be avoided.

  • Being Adventurous

Shahrukh should stop believing in the ‘king’ humbug and should start taking risks in the sense he shouldn’t look to make films only for potential record collections and accolades. He did negative roles in the beginning of his career but that wasn’t taking risks. He was a newcomer. He had no set image and he had nothing to lose.  He should get into that mode once again. For the past few years he has been looking to do films that are grand enough for his carefully crafted ‘king’ image and has ended up doing dazzling but soulless productions.

The other two Khans of the Khan trio don’t take their superstardom too seriously. All through their respective careers, they have taken risks of working with newcomers or unknown or failed people. They also go for scripts that don’t look like winners right away. Shah Rukh should also look to work for the fun and excitement of it rather than doing films to impress or clinging on to an image and trying to prove that he is No.1.

  • Work over Image Building

That brings us to the huge image building exercise that is relentlessly being carried on for and by Shah Rukh. It may be necessary but it has been proved that it doesn’t work beyond a point. So, next strategy change would be, to concentrate more on work rather than on image building. After all he is a film star. People connect with him through his films. If films fail to connect, all other image building exercises are not going to make much difference. So, he should just relax, try to have fun, make good films and let the image building take a back seat.

These are the broad and immediate strategy changes for Shah Rukh that one can think of. It’s not that Shah Rukh is waiting for tips and advice from people but he can surely do with some feedback from his fans and also from ‘non-fans’.  And no matter whether he takes note of this or not, we will surely have fun discussing it. So, what do you think?

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154 COMMENTS

    • @Ankit, Some people as saying this for last 10 Years. But perhaps this saying will be true once he is dead (God forbid)…..or may not. Does not matter really. You will watch what appeals to you…same to me. Cheers…

  1. First of all, SRK has done 70 films not 51. Out of 70 films, he gave 56 hits & 14 flops. Out of 14 flops, few are domestically semi hit & internationally hit. The films like paheli & Swades are internationally hit (even they have got entry in academy awards oscar) & semi hit in domestic market. So, how can you say these are flop????? If you believe in wikipedia, then check on wikipedia. .swades was super hit in overseas & Paheli was internationally hit but semi hit in Domestic market.

  2. What a ridiculous article with all of the film financial facts wrong right from the start. You are way way off even on the take of his current film.You Salman fans just won’t stop your unreasonable hatred toward Shahrukh khan.

  3. All you want to show is srk is falling down.. So say it in straight forward manner.. Considering deewana film a musical hit.. Just shows how much knowledge you have abt films..all the jealousy of calling srk king and happiness of his films nt doing well can b felt in your evry single word… God bless u..

  4. It was reported on Nov 23, 2012, that late filmmaker Yash Chopra’s last Hindi movie starring Shahrukh Khan, “Jab Tak hain jaan” has earned Rs 150 crores ($ 28 million) in ten days at the box office.

  5. Yes , SRK has lost his grip on the domestic box office and Salman has totally overtaken it even Ajay and akshay are performing better in pleasing the audiences. if we consider the foootfalls ie number od ticket sold and number of people watching movies then Salman, Ajay and Akshay are way ahead of SRK in India.

  6. Ridiculous article.SRK is doing pretty well.And MNIK was a beautiful film,just because you didnt get it doesnt mean SRK needs to change his strategy.

    I cannot stop laughing reading this article.Will stop visiting koimoi if they put up article like this 1 more time.

    Baseless article.

  7. He is the undisputed King of bollywood & self made superstars therefore people are jealous of him
    Who said he can’t carry an action movie, he is excellent in all genre…..
    According to me he is more effective and attractive in action movies than romantic movies…….
    KING ROCKS MAN

  8. what a rubbish article . how can koimoi even publish on this site. compared to amir and salman , sharukh gave bigger hits more consistantly . jthj is also doing well. worldwide boxoffice the ultimate boxoffice. srk is a universal star. koimoi has gone mad …

  9. wat a lame and biased article……the authencity and credibility of this article can simply be judged by the statement in which she says “salman is an experimental actor,he goes for scripts that don’t look like winners right away” wow wat a statement woman as if we r blind and deaf and in fact srk is perhaps the only superstar actor who tried the most diversed characters in his carreer “from a psychopathic lover to a superhero g.one,from raj of ddlj to a mean baddie of don,from a warrior in asoka to a coach in cdi,from a mute and punctured guy in koyla to an astronaut of nasa in swades,from a brutal villian in anjaam and bazzigar to an autistic rizwan of mnik,from a gunda of josh to a suri of rnbdj,from a devdas to a ghost in paheli ” ….and i can go on n on….i mean he even played A GHOST but in todays time all the superstar actors except srk,aamir,hrithik, r following a rule which says”if it ain’t broke lets not fix it” “jo chal raha hai use chalate raho” and moreover whether u accept or not the truth is srk has been the most consistent khan out of three over the 2 decades and he has given more blockbuster,superhits and less flops than any other actor and yes srk is THE only global superstar of bollywood,he just simply put india(bollywood) on the world map no matter how much u jealous of srk and try to bring him down HE IS THE BIGGEST GLOBAL SUPERTAR THAT INDIA HAS EVER PRODUCED…..and once again WAT A PATHETIC ARTICLE….salman is an experimental actor..lol…i just cant stop laughing…funniest joke ever

  10. totally rubbish article….it seems writer has lost his mind….after 2008(what he has mentioned in his article)…
    MY NAME IS KHAN…150+ crore worldwide..
    RA-ONE…150+ crore worldwide…
    DON 2…150+ crore worldwide….
    JAB TAK HAI JAAN..150+ crore worldwide(still running)
    .
    .
    How can u say that his time is over…
    Just get an appointment to a better mental doctor…Lolzz…

  11. Have you calculated the flops Salman has given ? Currently Salman , Akshay are counting on Remaking South Action packed movies.. Not to forgot Gajjini (another south Remake for Aamir as well) …

  12. This is the most ridiculously written article i have read i recent times! If someone needs a startegy change its the writer and this aweful website! We have loved shah rukh all our lives and will continue to do so “jab tak hai jaan”! This article is a clear result of sheer jealousy for the only international super star in the world! The very fact that he is the most successfull star in the world makes people like the writer come up with these kind of absurd articles!

  13. wt the f**k i mean the writer is psycho he have personl problem wit SRK i never expect this from koimoi i was fan of this site but not any more and i will tweet about your side not to like u people

  14. totally a ridiculous article………what they wanted to prove………SRK always does a right thing …….i love all his movies……..

  15. Dear SRK, your films like “JTHJ”, “RaOne”, “Don 2” are much better than Salman’s “Bodyguard” or “ETT”. But the problem is your attitude. While in this last 3 years attitude of Salman is better and improving, your attitude and behavior towards the audience or people of India is disgusting.

    Smoking cigarettes in the Stadium in front of thousands of people and camera, heavy drinking and using slang language in wankhede stadium, beating Siris Kundar in front of other people in a party, etc showing your real character.

    So if you want to change then 1st change your attitude and behavior. Be a good man so that people will love you as before.

    But in my opinion, only Aamir Khan is the best person and actor in Bollywood, who has a great for Nation and people of our nation.

  16. bullshit! who’re you to give advices to the King?? you mentioned whenever SRk tried to experiment,he failed! dont you remember how big hits Chak de India,My name Is Khan,Don & Don 2 were?? & Dont you think after such a tight competition from son of sardar, making 120 cr nett in india & 200 cr worldwide shows the king-power..& if you think SRK is out of form,think again his movies are earning around 200 cr worldwide even though he is not in “Form”.Whatever you say,Amir & SRK r Class actors,they won’t do such cheap tamil remakes(although Amir did Ghajini,but it was a classic movie,not a cheap remake like rowdy rathore & Son Of Sardar).

  17. What nonsense. Srk is doing in what he believes. He does not try to compete with each other. Unlike others he does not follow the trend. Today every actor leaving amir is following the cheap massy films remakes. When srk was at top nobody talked why amir or salman could not break srk records but now everybody is targeting srk no matter his non masala entertainer are doing 100cr what people want every big actor should make same type of hardcore masala films and just chase each other box office records?

  18. whatever u wrote here,shows ur jealousy towards srk but sorry mr. Editor whoeva is ur best actor u cant make them king khan…even srk bad films make 100plus crore film…mind it

  19. Very true….Shahrukh cares only for his King status….Look at Aamir…He does a movie like Taree Zameen Par where his role is not that much of importance and then he comes out winner….Salman is only going to make his audience happy rather than trying to winning awards….Shahrukh must change his tracks

  20. One of the best articles I ever read on topics revolving Indian Film Industry. I agree word by word and hope SRK acts in movies that suites to his age.

  21. nobody remembers films like bodyguard ready ETT even though they are blockbusters. swades was a flop but 100 times better than bodyguard and ready and 1000 times better than ETT if going by the current trend of Bollywood its going backwards in-terms of quality of films
    no story over the top action sequences and mostly copying pathetic south Indian films if this stays for another 10 years then GOD SAVE BOLLYWOOD

  22. Srk takes the cinemas forward and article says he change his startergy ridiculous in last decade he gave only two flop film one is award winning and other is selected for Oscar by India. If star power is calculated on money then why overseas income is neglected he give four consecutive 200+ worldwide grosser and only star. In his films all songs are set acc. To situation and concept wise

  23. 1. So obviously the taste of NRI’s isnt important? Thank you for disowning us…
    2. And yes, we should keep watching the same old idiotic gravity defying slapstick, south indian remake movies – Bodyguard, RR, SOS, whatever?

    Here’s what I think..
    1. We could replace Ajay with Akshay with whoever and the slapstick, gravity defying stuff can go on without any change
    2. But replacing SRK from K3G, MNIK, JTHJ, CDI, DDLJ, K2H2, Don2, RNBDJ, etc etc. is not possible
    3. Maybe SRK is thinking, rather than changing the image, lets change and grow the market…and grow it shall..
    4. Har Ishq ka Waqt hota hai…Dard-e-Ishq ke saamne pahaad toot jaata hai, Waqt kaise nahin badlega..

    And BTW…shouldnt analyses be based on total earnings? Why should just domestic BO be important?
    And who cares about footfalls…people are willing to pay more/footfall for SRK..which is why he is SRK…:)

  24. Just look at the previous posts by this writer and you would come to know.Koimoi trying all sorts of trick to attract traffic

  25. Who Written This artical? Worst artical i have ever seen now i want to see koimoi change their streagy for publishing their articals

  26. Mr Komal Nahta This Iz The Trend In Bollywood The Falling Star Iz Never Appreciated….
    But Mark My Word SRK Will Come Out Victorious After Sometime If That Doesn’t Happen I Will Believe That God Has Also Forgotten SRK….
    AtLast Its Not Your Fault After All You All Feed Your Family By Writing Such Things So Praise Salman & Aamir As Much You Can Bcoz Their Days Are Numbered…

  27. first…getting across 100 crores in 10-11 days is not exactly struggling to get past. yes salman has a better record but shahrukhs movies are still earning 100crs plus despite him having a lean phase.remember salman before wanted, he want exactly giving hits,more so flops.Salman being in a golden phase doesnt mean shahrukhs movies arent making money. secondly shahrukh had medias help cos he dared to do something different(play negative roles) and make it a commercial sucessand then drift to a radically opposite lover boy role and make it a bigger success. Noone has had this success playing two radically different characters.

  28. hahaha CANT stop laughing. Dude get a life.. Everyone know What SRK is and he will alway be the most successfull actor. You should better analyz your own hits and flops. And i guarantee that this article is the biggest flop of you life.

  29. salman or amir must hv paid u for this article..once srk hd been cmprd wd dilip sb then u compaird him wd bigB aftr dat amir khan n nw salman khan..people keeps changing bt srk remains same..n his acting skills no one can deny best actor evr produced in india

  30. why r u jealous mr. Editor?srk is ruling the world with huge boxoffice number.your best actors are way behind of srk in popularity…keep on trying till u hav life,but u cant change the name of king khan n baadshah,

  31. when a movie like SWADES can officially b flop… anything can happen in india (a masterpiece like jthj to logo ko samjh bhi nahi aayi hogi :P)… Fans of salu/amir/akshay/and (now devgan too) can do any dam thing in this country…
    [dumb pathetic movie SOS making 90 crore + just shows stupidity of we d indians]

  32. The writer of this article surely a salman and ajay fan.
    Jthj already declared a super hit the collection slow because of maharashtra closing in weekends and he is superstar
    The writer of this article is mad!

  33. I WOULD NOT BE SURPRISED IF KOIMOI DECLARE JTHJ A AVERAGE OR NEITHER HIT NOR FLOP movie AND SOS SUPERHIT . BUT THE FACT IS JTHJ HAS GROSSED 150 CRORES WORLD WIDE AND SOS HAS NOT EVEN CROSSED 100 CRORES WORLD WIDE

  34. i admit the fact that srk perfomance in domestic is not upto the mark from last 4 movies infact two movies declared super hit and two movies are hit and in overseas i have nothing to say every one knows the fact my dear writer u r saying that mnik don 2 and jthj are bad selection from srk plzzz dear go to mental hospital and this is last time i visit koimoi i am surprised that how they publish this article against the most respectful person of industry

  35. Overseas audience has no taste of bollywood movies. Quality movies such as Paan Singh, Kahaani, GOW, OMG, Udaan, Peepli Live and previous classics like Satya, Company etc don’t find any audience in overseas market. NRI’s only like candy floss movies which are far from reality.

  36. Guys,This is india and journalism equates to politics here,both are corrupt, take sidesand have no morals. Look at the otherarticle by thiswriter”In the defense of Salman khan fans by this writer. you will know how neutral or biased this article is. Wonder if shetook out a similar article when salmn had two consecutive flops(and they were flops not ones trying to nudge past 100crores.proper certified flops) in main aur mrs khanna and veer just after wanted.

  37. I consider srk as god, even though i dont believe in false idols and spirituals beliefs. I would say “srk” is best in acting and “salman=south remake” is mere an entertainer not an actor. And “amir” has gain sympathy of people through “satyamev jayate”, just think what was the stardom of aamir before “ghajini “(south remake) ,and 3 idiots. But in todays era srk’s stardom is getting lower. So strategies suggested by koimoi must be followed. We will love srk till “jab tak hai jaan”.

  38. ok i posted this before and even without any abusive words this was notprinted on the website.Iwanted to seehowmuch morally hollow the writer/moderator is. First getting past 100 crores within 10/11 days is not exactly called struggling. but then again thisis the standard shahrukh has setforhimself over the years. articles like this come out when hismovies are doing 100 croresplus.

  39. the whole world is dynamic nt static …. shahrukh should change his strategy …. n the fact is that salman is the real king of B’town …

  40. I am a huge fan of SRK n i absolutely loved his movies becoz he is nt repeating himself jst to make money. Look at his last 4 releases..MNIK, RA.ONE, DON2 n JTHJ each film is diffrent frm other..n all films were successful grossing over 200 cr worldwide..wat else u want?

  41. i really agree., koimoi wants say 2 srk choose big brand film with brand production.that why srk is sucesful…but film always suces..from best performance…not only comidy or action films…srk is only 1 star who hav big hits far from masala films.

  42. hey looser, do u have any sense ….jthj is already a bb what do u mean by change of stargery remaking south movies, Salman is silmply busy in buying remake right of all hit south Indian films , but srk is not like that….he does class movies and is always classy.

  43. common guys its srk who hs still kept indian cinemas alive in worldwide..u want him to make crap movies like rowdy rathore,bodygaurd,ready,sos…its rediculous totally

  44. Its a really nice article and they are not jealous of srk.They r saying correct even movies did well but so critically aclaimed.i am also fan of srk but dissappointed to his work. Srk should get it.koimoi keep it up..

  45. Out of all the Khans right now, you choose to discuss and question SRK O.O… Movies are not about numbers ONLY. As far as I’m concerned SRK has done well for himself, he’s the only star right now whose success has been consistant. Even when his movies haven’t done well in the box office, he gets critical acclaim or praise for being the star who takes risks. Aamir Khan likes to be known as someone who takes risk but unless the script is perfect, he doesn’t do it. Any actor can become successful with a perfect script, it’s actors who manage to turn a bad script into a praiseworthy performance. Mr. Bachchan complimented his performance in JTHJ. Swades gave him critical acclaim and movies like Om Shanti Om despite the sketchy script, became a big blockbuster even though it opened to only 878 screens in India and also did wonderfully overseas. That is why he’s King Khan and not Aamir or Salman. If you want to write about a Khan changing his strategy, you should be discussing Salman. He suddenly rose to stardom with his movies in the past 2 years and all those movies are the SAME. Same character, same action, same boring performance.

  46. No shahrukh should not change his strategy but srk doing such film to proof everyone that he is best & he nothing doing anything for money.he can do everything out of his jouner.

  47. Movie making has changed dramatically over the past 4-5 years and new kind of movie treatments have come up with movies like Ghajni, Barfi, Rockstar, Love Aaj Kal, Kahanni, Rocket Singh to name just a few and all these films have been made by new comers.Shahrukh has to realize that he should come out of his star status and work with new directors who have new ideas and innovations.

  48. very very very very BAD ARTICLE!!!!!!koimoi u really disappoints me-i was not expecting this kind of MEANINGLESS NONSENSE BULLSHIT BAKWAS article!!!!!!!

  49. SRK needs to target EID release

    EID is the best day for releasing movies & earning 30+crores at BO on Day 1.

    -Audiences starved of superstars for 1 month of ramzan
    -EID releases has no interruption for nightly celebrations so shows are houseful

    Salman exploited EID. SRK did not.

    JTHJ is a 3 hrs long movie. Must be released on EID when audiences have been deprived of superstar movies for a month.

    • I dont agree actually..SRK’s should go for solo release..He should avoid clashes because JTHJ had the potential to cross 200 cr If it was a solo release but due to the clash it lost around 80 cr. Salman’s next & OUATIM 2 r releasing on next eid, Krrish 3 On diwali & Peekay/Dhoom 3 on christmas.. so he shouldn’t release any of his film on these occasions. As Rohit Shetty is releasing his films in July for the last 2 years & collecting 100 cr with Ajay, SRK will surely bring more than 170 crore if it is a solo release!

  50. Now Srk has to work according to an article writer?? I find it funny… lol!!!! By the way, we the fans love him the way he is!! He doesn’t need to change….

  51. I’m totally agree with you Didi. I’m also die-hard fan of SRK. Nowdays SRK’s films failed to connect with mass audiences . Small town people & rural area peoples not happy with his current films . Masses enjoyed Son of Sardaar than JTHJ. May SRK change his strategy . Love you SRK.

  52. srk should not change his strategy,but slight modification should be done.while others doing hardcore commercial films,so he should be try to do films like public wants him to see(mixture of romance,action,comedy & thrill).according to his age he should be do action with comedy.We all want to see him larger than life action & comedy rolls.

  53. guys just ignore this article because the person who wrote this is brainless.. it’s not the first time she wrote this kind of crap.. even before she criticized Barfi one of the best films of 2012.. that shows her level in simple words she is a cheap journalist and totally biased and she always carries her personal grudge and keep writing articles against certain film stars.. she is a big time idiot and we can’t expect idiots to admire good work.. just one word to u miss manjusha patil .. stop writing these kinda of stupid articles and don’t waste our time .. just stay back home and play with your grand children… u are the most irritating writer on koimoi… koimoi will lose it’s value by publishing such articles like this… such a hypocrite u are manjusha patil… shame on u!!

  54. jthj collections should not be compare with other hardcore commercial films,because despite vary unfavorable release time (due to clash with pure commercial film like sos,other unforeseen conditions) it will doing very good business. jthj is a class movie not a mass movie.

  55. 1. jthj his worst collection!!!!….dumb lady,it has collected abt 170 worldwide n counting

    2.taking risk…tell me different genre of risk taken by “other stars”..guess rajnikantha method is being followed by almost all now

    3.i can go on rebutting ur article but hve sm btr thing to do

    advice: if u wanna support some othr star..do it..dnt beat abt the bush lady…gets ur fact right…

    :) u r really dumbo

  56. actually others are comercially ahead because king himself give them to space,you can count no.of films done by srk in last four years which were less than his rivals,which was due to his wishes doing something new & extraordinary like ra-one,(which is quite justifiable on his stage) but today is era of doing more films because your audience want to see more time(hence it will definitely adversely affect creativity) & he shouldbe do more no. of films.

  57. How can any one improve if they are not willing to admit what is lacking in them.Times have changed and so has film making and audience taste. Late Rajesh Khanna made this big mistake of not changing with time and as a result his super stardom fell to pieces only to be over taken by Amitabh Bachchan. Now Srk is falling into the same trap…Hope he learns before he fades completely.

  58. actually this is very bad time hindi cinema,you can see the trand started like copying of south indian & other films which were achieved huge commercial succes (you can observe big hit films all were inspired by other languages cinema,ofcourse there are only 1 or 2 Exception) & public also appreciating this kind of cinema. this trend may hugely damage creativity in hindi cinema.actually besides entertainment this is the duty of filmmakers towards there audience to introduce him new kind of films with attain there creativity & new technologies.
    if this copying countinously going on than definitely fate of hindi cinema going to be dark.

  59. manjushaa patil… I read your first article about barfi moive , in which you tried hard to prove that barfiis not for oscar nomination but you failed to write any valid point..
    now you say that SRK should change his stratgy Why? you donot give any valid point here…
    1..you say SRK Should give different type of movies.
    SRK always give different type of movies like devdas, swades, veer zara, don, chak de india, mnik thase all movies are hit except swades(because of high budget movi but his performce is apprciated).

    2. you say that jthj is struggling to achieve 100 cr but it earned 100 cr in just 11 days despite a love story , so you again wrong.

    3. you say SRK should doing movies like of two other khans, salman has danang, bodygard ett, can you tell me that, these movies has any stories or brain or it has any good impact on the mind of audiance, after 3 idots amir give flop movi dhoby ghat & after lagaan mangle mande was flop,( so you again wrong here).

    4, you say overseas only for collecting money for movies, its mean Bollywood industry has no needs to growth in the world. we made movies only for indians like dabng, bodfrd , ett gang of wasspr , do not need to make love story or barfi, kahany, mnik & vick donr type movies…so Why most of the producer/directr show their movies in differnt movies festivl in the world… SRK movies Always take Bollywood to the next level in the world, soon we dominate the whole world like Hollywood, we should make movies for universal audiane,

    5. you say mnik is hit only for its oversease collctn.. you should know that it earn 72 cr at domestic boxoffic.& very apprciated movie of bollwood in the world.

    6. you say SRK should avoide the collction of movie to be enter in 100 cr club, in many interwiew SRK said that he do not make movie for 100 cr, he does not care of it,

    7. you say SRK goldn period was 2001-2008, but after 2008 he gives 4 hits in a row & his last 3 movies cross 100 cr plus,, so you again wrong..it means you compare SRK with Salman , both are different actors , salman only dominate in india but SRK ia a globe star, plz don’t compare SRK with Salman, SRK still in his Goldan phase.. when he will give 2 or 3 movie flop than he need to change his stratgy.

    you also give some false informtn about his movies of hits & flops, you try hard to put down SRK but you failed..so why you write that article.we know well, every new journlist is tryng to be famous so you choose SRK to criticise it is very easy to criticise who is on top to gain popularity..

  60. Like Aamir Khan has maintained his image of a quality actor with only 1 flop film (mela)in past 18 years, even SRK should do the same.

  61. I THINK MISS AUTHOR U ARE DOING SOME PARTIALITY HERE.I MEAN U R JUST REJECTING HIS ABILITIES.
    U R SAYING HE DOESNT TAKE RISKS! !
    OH COMEON!!
    I THINK U SHOULD GO AND SEARCH THE BOLLYWOOD HISTORY ONE MORE TIME.AND THIS TIME PROPERLY.
    THIS ARTICLE SEEMS LIKE U HATE HIM SOME WAY.HE HAS POPULARITY CAUSE HE DESERVES IT.NOT CAUSE OF LUCK.
    U R DISAPPOINTING US MISS AUTHOR. U NEED TO MAKE SOME MORE RESEARCH! !!
    MY ADVICE TO U.WRITE ONE ARTICLE ON SALMAN KHANS CAREER TOO.IT WOULD BE VERY INTERESTING TO READ THAT.HAHA……..ESPECIALLY ABOUT THAT MEANINGLESS CINEMA HE IS DOING IN RECENT YEARS.NO STORY,NO GOOD ACTING.JUST SOME DIALOGUES.
    U ARE A DISAPPOINTMENT MISS AUTHOR! !!

  62. Stardom is such a slippery track … once you start sliding, there’s no stopping. No amount of strategy change would help. 2013 would confirm it.

  63. Great article i know srkians wouldn’t like this because they r running from facts and truth that this is time for srk to change unless his career is not been long from these scenerios
    grow up guys if u like srk its good and defending him is also good but at least try to accept truth as every bosy know Sach Kadwa hota h

  64. wat a lame and biased article……the authencity and credibility of this article can simply be judged by the statement in which she says “salman is an experimental actor,he goes for scripts that don’t look like winners right away” wow wat a statement woman as if we r blind and deaf and in fact srk is perhaps the only superstar actor who tried the most diversed characters in his carreer “from a psychopathic lover to a superhero g.one,from raj of ddlj to a mean baddie of don,from a warrior in asoka to a coach in cdi,from a mute and punctured guy in koyla to an astronaut of nasa in swades,from a brutal villian in anjaam and bazzigar to an autistic rizwan of mnik,from a gunda of josh to a suri of rnbdj,from a devdas to a ghost in paheli ” ….and i can go on n on….i mean he even played A GHOST but in todays time all the superstar actors except srk,aamir,hrithik, r following a rule which says”if it ain’t broke lets not fix it” “jo chal raha hai use chalate raho” and moreover whether u accept or not the truth is srk has been the most consistent khan out of three over the 2 decades and he has given more blockbuster,superhits and less flops than any other actor and yes srk is THE only global superstar of bollywood,he just simply put india(bollywood) on the world map no matter how much u jealous of srk and try to bring him down HE IS THE BIGGEST GLOBAL SUPERTAR THAT INDIA HAS EVER PRODUCED…..and once again WAT A PATHETIC ARTICLE….salman is an experimental actor..lol…i just cant stop laughing…funniest joke ever….

    • it is only SRK fans’ fake imagination that SRK is a global star.. if he is global star then why in America no foreigners recognize him? why he was detained in US Airport?? That also twice.. while Salman and Aamir get warm welcome whenever they visit USA or UK or UAE or any other countries.. even Barak Obama and Hilary Clinton met Aamir Khan when they visited India. Salman Khan is the brand ambssador of Indo-US relationship.. Salman was chief guest on UAE’s National Day celebration in 2010 and this year also hbe is the main attraction of UAE National Day. SRK’s MNIK was just a trial by watching Aamir’s TZP and Darshil Safari’s acting.. and it is very easy to do.. but comedy and action are the most tough role to play where SRK is completely failed. but even if u SRK fans don’t agree.. the fact is Aamir and Salman are far better actor than SRK and they are versatile actors in true sense, they don’t copy Dilip Kumar’s acting or others acting like SRK does.. SRK is successful only in romantic roles and some negative roles.. thats it.. his wide signaling romantic act in every film and same voice broken dialogues in every films.. but Aamr and Salman started their career with great success with ALL TIME BLOCKBUSTER films QSQT and Maine Pyar Kiya then many romantic roles in many films.. Dil, DMSN, JJWS Raja Hindustani etc.., stunt man and lover in Ghulaam, comeic role in Ishq, historical fighter Bhuvan in Lagaan, modern day man in DCH, lover and terrorist in Fanaa, super freedom fighter in Mangal Pandey, College boy but responsible friend in RDB, Heart touching teacher in TZP, Business man and crazy lover in Ghajini.. mega entertaining student and engineer in 3 idiots etc..(Aamir) different roles in Baaghi (obessesive lover), lover and warrior-king in Suryavanshi, playboy in Saajan, good family boy in Hum Aapke Hai Kaun, superb comedy role in Andaz Apna Apna, action and serious role in Veergati, Khamoshi, Karan Arjun etc.. again lover boy roles in many films like PKTK, JPKSHH, Jeet etc.. comedy and a simple guy in Judwa, CBI officer in Auzaar, tragic romantic lover in HDDCS, shy son in HSSH, obsessive lover in Tere Naam, gentle obedient and lovely son in Baaghbaan, Super cop in Garv, Sarfarosh and Baazi, comic lover in MSK, playboy in JPKSHH and No Entry, Love guru with comedy in Partner, heart touching husband-father and son in Baabul, funny doctor in MPKK, under-cover cop and fearless man in Wanted, Naughty but hearty friend and lover in London Dreams, corrupt cop in Dabangg, responsible guard in Bodyguard, mindblowing raw agent plus lover in ETT etc..(Salman).. so this the reason why public love Aamir and Salman more than ‘DUPLICATE’ actor SRK, but no one can deny that he is a Superstar even though his films are not doing great in it’s base and main market (INDIA).

      • I think you don’t read the news.

        He was detained because one terrorist use his name as his pet name not like other khans whose name were never used.

        Yes you told so many roles of salman khan but did he really acted that character and did justice for that. Many actors like fardeen khan, Sunil sheety etc are also acted but their was no acting and same for salman khan.

        Just check the honorary awards, medals & recognition he got in other part of the world which is what reflected in his overseas earning.

        I know your thoughts are biased and which can be realised by your knowledge about Salman movies and not know SRKs movies.

        Its really shameful the people like you want to discredit the person who achieved so much in life no other khan come near to him what he achieved.

        Jim

  65. guys this article is abt SRK, so I dont understand why the foolish fans are comparing SRk and Salman. Salman has huge fan following which Aamir and Amitabh has also accepted.

  66. Baseless article….Al false information…She said srk 1st release ws dil ashna hai bt it ws nt…His 1st release ws deewana…Like dis she’s tried mislead people…Insane lady

  67. what a long and boring article with full of fake stories,just want2 spit on ur jealousnes n ur bad thoughts 2wards srk…if boxoffice number was the case for srk he wouldnt hav rejected a.r. Murgados proposal of remaking south indian remake ramanna…srk is the 1ly actor who is alwz taking risk n making his risk project 2a new height…the editor needs mental advisor…admit soon

  68. Are you going crazy or something stop writing rubbish?? I think you need to same one for salman and you will remember his god tusi great ho garv mr and mrs khanna yeh hain jalwa veer youvraj chal mere bhai etc they all from last few years he can’t imagine doing swedesh chak de India mnik bazighar darr Srk made film with newcomer farah aditya and karan Johor deepika preity mahima and anushkha they all were knew when he said to there film

  69. 2001-2008 was his GOLDEN PHASE? How? Hrithik Roshan, Sunny Deol, Aamir Khan – all stars’ films outgrossed his films and also made more impact nationally and internationally! Aamir has had 100% success record in this decade and set trend with different films. SRK was never dominant, king is all media hype.90s Sunny, Govinda, Salman all would dominate him. He always struggles without YRF and Dharma!

  70. U seem to measure a film’s success OR its quality only through one barometer & dat is Box Office Collections. What abt acting, music, direction n so many other reasons???? And if only money matters den u need to b reminded dat SRK has given 3 back to back 100 cr club movies!!! He is a GIANT movie STAR worldwide. Come on guys u need to taste diff. cinema….!!! He will never lower down his standard just to earn money!! N wat u r talking abt strategy only….dere is no strategy to survive in dis industry. Wat abt risk….he took a bigggg risk thru Ra.One….its not d best sci fi film ever made but d effort of him n his team need to b applauded n encouraged….!! Plzzz dont insult him thru such biased articles!!!

  71. whoever has written d above article is surely a dumb and an anti shahrukh person.jst d fct d that shahrukh doesn’t stupid lyk odr stars,ths shows he has all d guts to stil b difrnt and dnt do wt othrz do.and before changng hs stratagez,change ur mind !! bcz it needz mre changes! do u have ne counts fr d no. of flopz salman has gvn?? i mean do u evn knw d meaning of being versatile?? becz if that was d cse,then u wud have dne ur sense less research in a far btr way!

  72. senseless article… it says srk movies work abroad coz of its screen no. it works coz peolpe r sensible and gud taste of movies they dont like southinidan flyong around crap… jthj worked being the first romantic movie ro cross 100cr despite of opposition and mumbai fiasco.. why do u always conpare people qith srk be it the time when akshay kumar went on to giv hit and now salman khan begorw it was sunny deol this shows he has been ruling for decades simple as tat… giv srk som space if I analyze ur attucle I gonnagiv u minus stars

  73. u did not mention Shahrukh’s super flop films ‘One 2 ka 4’ and ‘Yeh Lamhe Judaai.. ki’ in his golden period i.e. from 2001 to 2008. And before that u left many of his flop films in 90s decade such as Chamatkar, Zamana Deewana, GUDDU, Oh Darling Yeh hai India etc..!! If u include these films.. jis flop count will be 26 flop films.

  74. dnt knw wt author wantd.. If he talks about buisnes then why he is almost ignoring overseas.. If one is earning there and others dont then why to say tht overseas have no impact.. If overseas has no impact then why every one release movie there.. Srk is only actor who gave 4 consuctive worldwide 200+ i.e mnik,ra1,don2 nd nw jthj

    I m not srk fan bt comparing jthj for his potentials is wrong.. Coz jthj had clash and that too 4m a movie whose genre is liked nw a days.. And it workd well.. If i had gone 4 records then he would had avoided clash..

    His next is chenai expres whch is a big masala entertainer.. I thnk records cming..

  75. Shahrukh looks more aged among the Khan trio, also he kept acting in the samemanner in ever films. He should change this and also he has an attitude problem. Thinking himself no.1 always, lead the downfall of his carrier.

  76. I think the journalist has lost her mind.

    I am writing this though i am not a fan of SRK.

    First try to see the quality of movies he is giving in last 3 to 4 years they are much much better than pathetic movies of Mr.Salman, Mr. Akshay & Mr. Ajay devgan. They are behind money not Mr. SRK because they are making movies with no story, no comedy and no meaning at all in those movies.

    On the contrary SRK made a movie like MNIK which every one should appreciate when in these sensitive time when such racial profile is happening he dare to question it and made aware the people about its impact on normal people so he is effort is admirable. About his acting in MNIK its really awesome just read some articles on those patients and his acting really represented them on screen.

    Ra-one was never made for elders but for children as claimed by him even before release so why to make fuss out of it. I agree he included some vulgar dialogues just to increase the sale-ability in mass pockets that understandable due to the cost it incurred in making so he has recover it but we should appreciate he took risk and tried to make a film with world class VFX has any other khan did that, as far as i know none.

    About Don2 & JTHJ they are much better movies than Ready, Bodyguard, Rowdy rathore etc. I am from south and i saw all these movies in original they didnt represented the movie in a pathetic way these hindi guys represented.
    Just see Ready in telugu the new comer (Ram) did fabulous acting and very few fighting scenes but in hindi Mr. Salman & Ms. A-sin has did so much over acting really pathetic and similarly rowdy rathore the original vikramarkudu was such nice movie with fabulous acting from Ravi teja (he is unique actor) and MR. SO called khiladi has not left any scene which wasnt spoiled.Similarly Wanted which is remake of Pokiri the actor mahesh babu made a mark in that movie but Mr.Pathetic Salman khan has hell bent to spoil its name.

    I heard Salman is planning to spoil one more class movie Kick which is a experience to watch with such a fabulous acting from ravi teja. I am sure this pathetic khan is planning to spoil that as well

    All these actors are just taking hit movies and remaking them so its not creativity, may be your definition of creativity is different i guess

    SRK could have easily gone into that group and copied such movies and earn money but he is taking risk and enjoy his work and doing something which he likes not like others

    I appreciate Aamir as well because he is like SRK dont go behind masala movie but i was upset when he remade Ghajini. Aamirs acting was nothing infront of surya so he should not repeat such mistakes

    By the way why dont you write about critically acclaimed movies of SRK which are many like Swades (I just love this movie), Kal ho na ho, Veer zaara (he dared to play a role of old guy which no other khan did),Ashoka, MNIK, Devdas, Kabhi alvida na kahena (shown about failure of relations when love doesnt exist), kabhi haan kabhi naa, Darr etc

    Dear journalist i stayed in Korea, Europe & gulf and i have seen people appreciating his work and just love him. They know about india and family values because of him even Aamir failed to make mark like SRK did.These foreigners just know SRK and to some extent Amitabh & AAmir.

    Why not we think to globalise our cinema when it has such an appeal why to just concentrate some mass belt to produce some pathetic movies.

    i am still not understanding why people liked ETT & dabbang which is not having any story and full of pathetic jokes and abuses. The acting of mr. Salman is acting ke naam pe dhabba.

    Ya i know may have question why i watched them i just got curious about the publicity it was getting and ended up watching worst movies.

    For me it seems a paid article against SRK.

    I still feels he is brand in himself and just see how he shown the potential of indian cinema. He is the first actor to produce his movies, started his production house, VFX studio etc which is really admirable.

    For me i still feels he is not behind money and as a educated guy i can use my brain to analyse that one.

    By the way Aamir doesnt gave as much Superhits & blockbusters like SRK did.But Aamir give equal or better quality movie compare to SRK

    Considering just box office collection to judge a movie is bad. ETT made 175 Crs in just 13 days because of hype, action (which is currently in demand) and the so called Salman-mania (the cheating in the name of a movie)

    By the way did you analysed how much salman & akshay gave flops in last 5 years?

    For me you look like some one from Mass belt and having a taste for pathetic movies.

    So just stop writing such nonsense and get some life

    I Think you need a strategy to revive your career rather than analysing the most successful actor of this time.

    Regards

    Jim

  77. I read your first article about barfi moive , in which you tried hard to prove that barfiis not for oscar nomination but you failed to write any valid point..
    now you say that SRK should change his stratgy Why? you donot give any valid point here…
    1..you say SRK Should give different type of movies.
    SRK always give different type of movies like devdas, swades, veer zara, don, chak de india, mnik thase all movies are hit except swades(because of high budget movi but his performce is apprciated).

    2. you say that jthj is struggling to achieve 100 cr but it earned 100 cr in just 11 days despite a love story , so you again wrong.

    3. you say SRK should doing movies like of two other khans, salman has danang, bodygard ett, can you tell me that, these movies has any stories or brain or it has any good impact on the mind of audiance, after 3 idots amir give flop movi dhoby ghat & after lagaan mangle mande was flop,( so you again wrong here).

    4, you say overseas only for collecting money for movies, its mean Bollywood industry has no needs to growth in the world. we made movies only for indians like dabng, bodfrd , ett gang of wasspr , do not need to make love story or barfi, kahany, mnik & vick donr type movies…so Why most of the producer/directr show their movies in differnt movies festivl in the world… SRK movies Always take Bollywood to the next level in the world, soon we dominate the whole world like Hollywood, we should make movies for universal audiane,

    5. you say mnik is hit only for its oversease collctn.. you should know that it earn 72 cr at domestic boxoffic.& very apprciated movie of bollwood in the world.

    6. you say SRK should avoide the collction of movie to be enter in 100 cr club, in many interwiew SRK said that he do not make movie for 100 cr, he does not care of it,

    7. you say SRK goldn period was 2001-2008, but after 2008 he gives 4 hits in a row & his last 3 movies cross 100 cr plus,, so you again wrong..it means you compare SRK with Salman , both are different actors , salman only dominate in india but SRK ia a globe star, plz don’t compare SRK with Salman, SRK still in his Goldan phase.. when he will give 2 or 3 movie flop than he need to change his stratgy.

    you also give some false informtn about his movies of hits & flops, you try hard to put down SRK but you failed..so why you write that article.we know well, every new journlist is tryng to be famous so you choose SRK to criticise it is very easy to criticise who is on top to gain popularity..

  78. One of the most Biased Analysis i have ever read..
    1. Ek Tha Tiger Was solo release on 3300 Screens in India & around similar screens of JTHJ in Overseas
    2. Running Time of ETT was shorter due to which shows were more.
    3. ETT was a solo release on 15 th August..
    4. JTHJ released with equally good actor Ajay Devgan and (as dumb people like u say with so called brain Less Mass entertainer)
    5. ETT was re;eased on Diwali- Puja factor in eveving Shows

    6. Don’t give me damm that SOS had less screens , u dumb soul it has more shows because of shorter running time.

    7. JTHJ collected : 100 crores in 11 days & SOS 87, if JTHJ was released alone whole could have gone to its Bucket.

  79. jab tak hai jaan didnt work ???? ohhh plzzz HE is successful and will be if other stop making hurdles in his way …. look right now , ajay purposely released his movie and got screen space, it is not excuse but what happened last weekend was big impact on collection , we all know today time movies just collect in ealy days ……. if he is popular globally then u want stop him , why salman khan etc release their movie overseas if it really doesnt matter………pathetic

  80. My lady…or Miss.. or..
    Please .To minimize the career of such A GOOD ACTOR as Mr. ShahRukhKhan is hilarious. Are you paid for that? We know you try to see the market and ppl. reactions ….but , his hard work does not deserve this.
    If you don’t like him ignore him, but not minimize him
    I’m not Indian, and I discovered Mr.Shah Rukh Khan because of a positive chronicle in a French film revue.(Ooops) It was about MNIK. I was curious how a Indian can make a autistic character to be real. SO IT WAS ,MY DARLING, IT WAS. I asked ppl.from film industry, theater and medicine …and they all said WOW: can Indians make such films?
    Then I began to see his films….and…surprise ; I saw films good, at high standards.
    Shame on you , my lady, shame on you because you tell things against your country. A person try to bring your films Globally…. and you want films full of color and no script.
    O.k. is your opinion, but not minimize Mr. Khan”s work , and you KNOW WHY….because MNIK,KANK, K3G, Paheli, Don,Devdas, KKHH, DDLJ, Dil se,JTHJ etc.. are GLOBAL FILMS NOW, they are not anymore only “Indian films” ,they are “World films”.
    In the future try to do not disturb your mind with “HEAVY” films ,try only colored ones ….ex..cartoons!!!!
    Sorry for my anger , but ,to have a person that makes your cinematography Global and every day “reporters” like you talking nonsenses was too much.
    And I repeat I am not Indian.
    When our gymnast Nadia Comaneci became World Champion at JO from Montreal ,we ,all Romanians were PROUD, we did not throw slur at her..
    Now I am proud that I discovered your huge talented actor Mr. Shah Rukh Khan and his full of heart films.

    P.S. Excuse my English .

  81. U say dat he needs to change his strategy! I guess dat u are suggesting dat in order to earn 150 – 200 cr at da box office srk should start making mindless movies like salman khan does ?? Well its better not to make movies if one has to make such mindless plotless movies…
    U say srk is afraid of experimenting.. Well except for amir khan, I can’t think of any other superstar who would dare to make a movie with a bunch of hitherto unknown gals n about a sport dat has lost its popularity in India ! And yet have both da critics and da audience praising his performance! The movie turned out to be a blockbuster as well.. N look at swades! I would like to c salman khan make a movie like dat!
    U say srk s out of his career’s golden phase.. In da last ten years almost all his movies were hits.. Except for maybe 1 or 2.. No other actor has such a track record in present day bollywood..
    U say dat Indian audiences hav rejected movies like mnik, ra.one n Don 2.. Get ur facts correct miss!

    • oh dear.. did u know the experimental salman khan had turned down the run of the mill chak de india cos he found that too much of a mass appealing. mindless, masala movie which SRK had to take. Salamn instead went on to sign the very very out of ordinary, class appealing partner at that time. true very very experimental

  82. Half of this article is a crapWhy r u not tlking the real reason of JTHJ earning less??? everybody knows SOS ate the screens and audiances frm JTHJ..salman was crusial in releasing SOS with JTHJ..having it a solo release JTHJ wud have thrashed all records nd still movies is doing well..why r u not giving importance to SRK’s overseas charisma..no actor is capable of such fan following worldwide like him..its just a bad phase for him which he wud overcome very soon..nways his Ra.1.don-2 nd JTHJ did gr8 business..u guys r just comparingit with salman’s films which is not fare…no other actor has the success ratio as SRK has..jus dont go by numbers..he rocks n wil always!

  83. What can one expect from people like you?? when people like you appreciate third graded south indian remake movie’s…also before pointing fingers at shah rukh you better know the fact that he is a global superstar, unlike your salman doing the same remake movie’s… and get your stats right before publishing it….

  84. bakwas article…who the hell said don2 is not appriciated..without promotion it crosses 100 crore…with no item song..alk youth hav appriciated…even srk hater also praised don 2.srk is class actor..masses didnt like becoz he didnt do dabang ya rowdy rathore type movie…dhobi ghat also couldnt cross 20 crore..that doesnt its a bad movie..in that way my name is khan..srk hav 20 flops..but srk delivers one minimum hit per year…except 2 year…thats makes srk consistant performer…

  85. i did not accept this article 100 percent
    every actor can do mistakes , but it does not mean they have a fail . shaukh khan is only one of the actor they consistantly give a superhit and memorable movies like DDLG Kuch kuch hota hai veer zara, pardes, devdas, is a magical love stories , i agree last salman three movies doing a very good buisness but before dabang he doing consistantly 7 or 8 flop movies like veer, jane mun, may or mrs khanna .

    eik tha tiger and dabang doing good buisiness but you tell me whats the story of these films ( na koi sir hay na koi per) 100 crore not mean the film is super hit as the word by
    the director of 3idiots ( rubbish movies making 100 crores ) the grip of these actoin movies soon drops like sunil sethi
    action movies in the past and ever green sharukh always remembered in history boolywood like Amitab and daleep kumar . and the last thing about shaukh he is only the guy that suit the love stories i think he is the choclatey hero of the indian industry .

  86. I see that this whole article has been written from the point of view of what Shah Rukh should do to get greater numbers at the BO. The writer has no insight into the creative aspect of filmmaking. If each actor were to only play to his strengths and not experiment, can you imagine how monotonous it would be? It would also prevent Shah Rukh, or any other actor, from getting the one great blockbuster that no one was expecting..the one classic that remains imprinted in movie history. If Shah Rukh were to only do films that the masses seem to be liking these days, sure, there would be hits, but there won’t be films with lasting impact. Who, other than Shah Rukh, would have agreed to be in a film like Chak De India? It was a sports film – very little of those are made, and are mostly unsuccessful. After cementing his position as a grey character in films like Darr/Baazigar etc who would have done a volteface and do romantic films instead of milking the bad guy formula? And once his romantic films did become hits, he started doing very few of those and moved to other genres. I hate this trend of reducing every thing to numbers. It’s a creative profession, they do MUCH more than collecting money. To the writer of the article, please remember that aspect while trying to comment on it. Do NOT make it so reductive, please. If this is the kind of analysis that experts have to offer, I think these ‘experts’ are better off being laymen instead of being mouthpieces for the general populace.

  87. Ye sab parne k liye time nehi hai. par SRK jo kar raha hai woh sahi hai. Uske films toh 50 saal bad bhi log yaad rakhenge. Collection kya matter karta hai? Remake films ekbaar bihar, UP me chal jaye toh bobby deol bhi 3 idiots ke recordtod sakte hai.

  88. if salman is an experimental actor, then i bed megan fox every night. dabbang, wanted ready bodyguard … all movies in thisgolden phase of his are surely so experimental

  89. I think the author is missing the whole basic point. SRK is called the king fora reason and the very reason is articles like these coming out when his movies are doing 100plus crores and still beatingmovies released on the sameday by other big actors. Even in a scenario like this,if articles like these come out, look at the standard he has set forhimself. Exactly the reason why he is the king cos no other actor can get something like this when three f hismovies have crossed 100crs in a row

  90. No he dosent have to. There is still a lot of love for him and it is spreading accross the boundries. For sake of few numbers (mostly manipulated) you are asking to change the statergy of a self made man who has been entertaining us throughout. I really wonder how could people tolerate movies like Tees maar khan, Houseful, Ready, Bodygaurd, Bol Bchchan, and the latest addition to this crap SOS. One question to the author. Did you enjoy any of the above mentioned movies. Do you want SRK to change the strategy and do this kind of crap? Dear author JTHJ was a feel good movie and those who ever watched enjoyed it. Now the media say that JTHJ is struggling but SOS where a son of sardaar plays a basketball with human being is raking in money. SRK dosent have to change his strategy its the media who has to change and be honest. The simple reason SRK does good buisness overseas is because there the movies goers are not influenced by reviews unlike in india where people do not have self opinion and often rely on review. If someone say Salman khan movie is good people rush to it and watch even if it is a crap. Grow up. Bollywood is just starting to make impact on world cinema dont pull it down by supporting crap movies made by Salman Ajay and Akshay. Ajay Devgan is one of the finest actors we have now and it is sad to see him being a victim of this number game.

  91. Inspite of all this negativity around him if his movies are making 100crs then i say its a great achievement. I dont advocate movies like OSO, Ra.One, Don-2 although they were lot better than any of the Salman and Akshay movies.but what was wrong with MNIK and JTHJ. why is media so bent on giving negative publicity to SRK. I dont agree that whenever he changed he failed. Swades (the best bollywood movie), Chakde, MNIK, all were different roles

  92. salman khan movies are copyright from south movies salman and aamir also do the same thing shahrukh khan is real badshah

  93. Yes I believe that SRK should change the strategy, he should follow the steps of Aamir Khan who has give only 1 flop movie MELA in last 15 years.

  94. I read above comments and facebook comments…..
    ye sab jante hain ki srk ki hit,super hit ,bblockbbuster movies ko add kar do toh 20 above se jyada hoga….

    Now Salamaan ki acting ka true view Tere naam , Wanted me dikha jo meri best film hai for salmaan and as a critics

    baat pate ki ye hai ki khud socho ki….
    (1) srk ki hit less or more than salmaan
    (2) ek ache actor k award like filmfare,screen and others kya srk ko kbhi ni mile
    (3) kya 2012 ki real good films ne 100Cr+ ka bussiness kiya(except Barfi)……JTHJ ek raddi film ni h aur remake bhi ni but kahi likha tha ki ye hollywood se inspire hai…..lekin esa toh koi bhi ni kh rha hai ki ye full remake bhi ni hai

    2movies nominate for oscar(devdaas,paheli),

    toh kya ab bhi srk ko apni strategy badalni chahiye
    Uski flopp film bhi orignal hogi aur salmaan ki hit 200cr bbhi remake hogi

    us se acha toh srk flopp de…..because he is made for original not for south remake like………..samjhdaar hai sab yaha is se jyada likhu kya

  95. when i first read the subject i am very eager to know which kind of strategy should change by srk but after reading that i think the writer also wants the similar role from srk like rowdy rathore, dabangg, bodyguard, and ett… which is mindless and crapy movie… if we continue made this kind of movie we should forget to stand at par with hollywood or not even nominate in oscar.. If the writer thought that these films has enough potential to entertainment that it should works in overseas also because entertainment ko sabhi log pasand karte hai.. kya hollywood ki entertainment film hamko pasand nahi aati… but the fact that those films are mindless comedy films thats why the overseas people does not like those films…every reader should remember this article becuase when chennai express release hogi tabhi yehi log kahenge ki yeh to mindless comedy film hai….sach baat to yeh hai ki inko kaise bhi karke negativity failani hai….. no body talks any negativity about talaash… what happened when talaash is srk’s movies haters doondh doondh ke negativity le aate…..
    AGAR BAD MOVIE NAHI CHALNI CHAHIYE TO SRK KI MOVIE KYA KISIKI MOVIE BHI NAHI CHALNI CHAHIYE…..

  96. Your have written your article aiming to let down SRK, the movie has done the business of 100 crores having screens much lesser than ek tha tiger. After reading your stupid article, I did some research and found JTHJ released with less screens and have to compete with SOS. Further the business was affected due to Thackrey’s death in Mumbai. Then also the movie managed to do its landmark business as per the reputation of SRK and yash chopra. SRK looks so handsome in the movie. The movie is doing exceedingly well in the overseas too, infact it created some records in UAE. Don’t try to mislead people if you are paid for publishing this kind of biased news.

  97. I think srk is a great Actor,but some where the article analysis is right about his posisition as king.he always get seriously about 1st no.another thing is he is A indian actor so if he make impact on forein audience not with indian public so its useless to say as king…

  98. Salman is KING KHAN.
    2010- Dabangg defeated My name is Khan.
    2011-Bodyguard and Ready defeated Ra One and Don2.
    2012- Dabagg2 and ETT have brutally defeated JTHJ.

  99. 2010-Dabangg defeated My name is Khan
    2011- Bodyguard and Ready defeated Ra One and Don2
    2012- Dabangg2 and ETT have defeated defeated JTHJ brutally.
    ETT 198 crores, JTHJ 115 crore (total lifetime). Even number one brand- Yashraj banner could not save ShahRukh. Everything is clear. Any one can see who is KING KHAN.

  100. Aall well said and well written but does srk still the king of romance of course not now ranbir and even shahid can replace him…but ajay and salman does the movie which is liked by the audience i mean to say the mass

  101. only a paid,non SRK fan can wreck such a hell lot crap from her apperture…..nw that u have got the money dear go and get ur ct scan of ur brain done

  102. There is no need to change in strategy.. biased article no sense in it.. SRK had done diverse genres.. when comparing with other actors i can surely say SRK is one the most populator actior in the world and that is because of his acting..!! esp not because of south remakes even once remakes are acceptable but not every time such as copy pasting something on the notepad

  103. First of all, pity on you that you calculate a persona with the money. Even a prostitute earns more than any other lady. Perhaps you must have got, what I am trying to say.
    if not, then its your problem.
    Tell me any of the ‘so called’ competitors, who is self made, except Akshay. That’s where you went wrong, you people can’t digest the fact that a middle class man can attain such heights.(Yes it is to the author of the article). Shame on you. Your earnings are dependent on there films.
    Third, tell me any of the celebrity, who has balls to invest 150 crs in any movie.(Started peeing ??), Yes, I accept the fact that the movie wasn’t good ! But, can’t you guys appreciate the technology, the action sequences he used. Someday, some Hollywood people will come and say- “Hey Bollywood, What did you do within 100 yrs of cinema” and you will answer-“We made Ready, BG, Rowdy Rathore, SOS”..and what SRK will say- “I’ve Ra.One, world class VFX company established in India”.and who said to you Don 2 wasn’t appreciated, perhaps you didn’t understand the story. Grow up !!!!! BOLLYWOOD !!! TIME TO APPRECIATE HIS CONTRIBUTION, NOT POINTING OUT HIS MISTAKES !!!
    And, a pathetic article too !

  104. Iam a sharukh fan from my childhood even though badshah and yes boss was flop i enjoyed. I support the authour partialy becoz shahrukh need to change he should observe other hollywood actors like melgibson, sean penn, bruce willis etc also kamal hassan becz they all are 50 actors and they r making good films.
    He shouldnt stuck with past, every stars of bollywood have failed after 50 except rajnikanth*. Srk is now a 46 actor.
    He should stop his lover boy image.
    Author saying that he shd stp action film and stop tak adv that is funny. Becz at any age an actor should do experiments, and ofcourse at any age can do action film without so many thrilling moments.
    At last my favorite film is CHAK DE.

  105. ufff who is this illetrate and lack of knowledged writer, now a days everyone wants to be popular by using SRK’s name ,,,, u mean indian cricket shud stop playing internationally ?? or should india stop growing in every department to meet global needs , shud stop import export?? what actually cant bear his global status , must b another star’s fan …… now a days everyone wants to be famous internationally and she is teaching such a big brand SRK what he shud do or what not ??? sorry ma’am it is u who needs to change stretegy to become famous , , work hard dont b jealous and use others name…… she wants him to do mindless , brainless remakes movies to earn money , better to bring foriegn moneyin country instead of mass ppl’s money ………………he is going upword to and she wants to drag him in village …….we are happy with his even 80 cr domestic but want 100 cr. overseas .

  106. This writer is the Rakhi Sawant among journalist world. She wants to create only sensation but no real material to write about.

  107. I’m happy that,in the name of comedy most r making silly,poor cheap jokes,mindless movies but srk is still doing movies for global intellectual audiences.He is king in presence & definately will be the the baadshah Jab Taak Hai Jaan.

  108. I think you’re actually irrational…really! You ceaselessly try to belittle this man’s achievements & promote mediocrity! If he wins globally, you very maturely turn around & say “it don’t matter…nop…aaaah…this one don’t count…” It does! Because while you struggle with meaningless marginal fringes of a craft few posses…this man climbs to the centre of attention globally! Through hard work & sheer God given talent! I’m not indian…but I can’t understand how you could be so stupid as to try & belittle a gargantuan achiever & a wonderful person…that puts an elegant, eloquent, high class, top notch, out of this world face on an industry that would (with minor notable, praiseworthy exceptions) otherwise posses as much talent & craft as an acting camp for reformed porn stars!!! This is with indulgence! It’s not normal! In a place where armpit jokes & farting are considered the epitome of romance, or a hyperactive dwarf the epitome of action heroes…enough to get the whole world rolling into a coma laughing…you get such an exceptional being like Sir Khan! When a whole world, filled with all types of people: from highly educated to fellow professionals to the common common everyday man, when we all stop to stare, you turn & say that he doesn’t quite meet your standards…well…frankly, I am not at all sure that your standards…or fittings are at all attention worthy.
    Either you people can’t cope with how large a character is being born in your backyard…or you have other interests , but these sort of mediatic responses are genuinely irrational! This sort of attitude is genuinely, irrational!
    And with how much importance…what sheer shameless importance you pass your words around…you have not the educational backbone or the professional ethic to handle artistic matters…tabloids & dilettantes passing around as connoisseurs for all the innocent to glare at & understand as little!
    Shame on you people…truly! You’re like a pack of ticks! By any standard (not the little jokes you pull around with pretense), no! Any normal standard you are: mediocre, out of line, sheer irrational, rude…& ultimately, vulgar!
    Yours is the star with the highest fan following in the world….more than 3 billion & counting…& all of the sudden, you people, who take 8th hand acting & say “thank you ma’m”, get cocky & pretentious! Are you kidding me???
    I am sorry for my bluntness…I’ve been observing this for a while…& such crass is just incomprehensible! And your arrogance is just shocking! Whomever did this piece…has a lot of trash shoved into a lot of talk… that’s about it. Crass & useless…not even a dignified mediocre would make such an idiot of himself/herself…I say this, respectfully, dear author! You’re high on “objective” remarks?! Here’s the God honest truth about you & this esteem worthy substitute for toilet paper, you have conceived.

  109. it is pathetic.collecting money is not all about.reaching different class of peoples with different creations should be the target of a true entertainer..
    ……It’s true that if you will do that brainless comedies,crack vulgar jokes and do dhoom dhadak actions ,your movie will be a hit (like others are doing) and it will be received by masses but it will be easily forgotten and SRK won’t do that.And i appreciate Amir for doing that unlike salman who wants to collect money by means of remaking south action movies…..
    ….if collection is what all about then one can do 5-6 masala packed movies (with no story )in a year and collect more money…..then are you going to like it ?
    things can’t be judged by means of money.How can you ignore “SWADES” by saying it didn’t collected money.

  110. When comparing with other actors i can also surely say SRK is one the most populator actior in the world.Amir is Appreciating actor………but salman is remake filim collected cores.srk is better than salman………………….

  111. well yes , yes some latest movies may not be as interesting as older ones. But SRK has done well from 93 till date.
    its always been competition with SRK for any MEDIA.
    SRK vs Aamir, SRK vs Bacchan, SRK vs Hrithik, SRK vs Ranbir , for past 3 yrs SRK vs Salman, NOW SRK vs AJAY.
    The person in 1 side remains fixed.

  112. How come nobody is pointing out how many flops Salman made? Jaaneman, Veer, Heroes, Yuvraaj, Main Aur Mrs. Khanna, London Dreams, Hello, God Tussi Great Ho. Fact is, Salman makes commercial masala films with no substance and no depth that appeal to people that don’t want to use intelligence to watch a movie.

  113. The article is hundred percent true. Amir gives quality film to audience and never bothered about image buidling. Image comes out of ones great work, but SRK is behind his ‘king’ image and he often lose to concentrate on his work and as a result ends up more and more flop movies.

  114. Obviously biased opinion … and earn points as a journalist .In Russia is skazanie- small dog barks at elephant – means that he is a strong, if barks at the elephant

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