Showman Subhash Ghai doesn’t trust pre-release promotion as much as he trusts word-of-mouth publicity after a film’s release. Says he, “ If the first-day audience gives the film the thumbs up, you can be sure, its collections will pick up even if the start is extremely shaky.” Going by this logic, he went quite slow on the publicity and marketing of his new venture, the Sunny Deol and Irfaan Khan starrer, Right Yaaa Wrong. But when good reports began to trickle in after the first trial of the film held on Sunday, March 7, the filmmaker decided to pump in another Rs. 5 million on the film’s publicity.

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