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It was highlighted in this column last week that word of mouth for Talaash was mixed which means 100 crore milestone was always going to be a challenge for the film. This was pretty much reflected through weekday collections that kept dipping with every passing day. Leave aside comparisons with Aamir Khan’s own biggies from the past that stayed mighty stable over the weekdays, even those films featuring other superstars that went on to be successful enjoyed a much better run and acceptance amongst the audience.