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For a woman-oriented story, The Dirty Picture did phenomenally well in its first week. Its opening day’s net collection of Rs. 9.5 crore (for all the three versions including Tamil dubbed and Telugu dubbed) took the industry by surprise. Collections picked up further by more than 10% on Saturday (Rs.10.78 crore) whereas Sunday saw a further jump (Rs. 12.38 crore). The drop on the week days was gradual but the film behaved very well on Tuesday on account of the Moharrum holiday and the Dr. Babasaheb Ambedkar death anniversary in Maharashtra. The Rs. 52.5 crore opening week made TDP the film with the ninth best initial ever. Even if one were to forget for a moment that the film is a woman-centric one, the opening week’s collection figure is enviable. Since the film, high on sex, sleaze and music, did very well in the single-screen cinemas too, the first week’s share can safely be estimated to be Rs. 28 to 29 crore! For a film which cost Rs. 28-30 crore to make, promote and release, the maiden week’s share is indeed bumper. Given the business it is expected to do this week and next and taking into account its revenues from the other sources, the film would easily qualify to be a hit!