Tezz Fares Worse Than Players

Though one did expect an opening in the range of 40%-50%, even that was not the case to be as the footfalls were far lesser, especially in multiplexes where The Avengers and Vicky Donor (in it’s second week) turned out to be the preferred choice. With hardly any escalation over the weekend (which fetched around Rs. 12 crore) and even weekdays not quite showing any improvement, the film has turned out to be a box-office disappointment.

In fact the collections are even lesser than that of Players which belonged to the similar genre and setting. Now that’s shocking indeed since one would have expected a far better outing for this film that boasted of Priyadarshan–Ajay Devgan–Anil Kapoor combo. However it is clear that audience were in no mood to step. Reviews were mixed as well and even though the film did boast of some decent merits, especially when it came to action sequences and some performances, lack of audience in the opening weekend went against it.

The film’s box-office performance again opens debate around whether Indian audience is indeed receptive to made-in-Bollywood made slick action films when Hollywood is churning out such films by dozens. Since those films are now releasing simultaneously in India and the DVDs are available in every nook and corner of the country, any film that promises world class action and stunts needs to be extremely well mounted and placed. This further sets stakes higher up for films like Dhoom 3 and Krissh 3 which are again arriving with huge promise.

On the other hand the small film Life Ki Toh Lag Gayi didn’t find any audience for itself and was a box-office disaster on its first day itself. First and foremost the film wasn’t even released on a massive scale. Secondly the show timings were pretty odd. Thirdly the reviews were hardly encouraging either. And then most importantly the content didn’t warrant good enough word of mouth that could have helped it cover any distance. With the film struggling to touch even the Rs. 50 lakh mark in its opening weekend, this ensemble cast affair has turned out to be a non-starter and would be off theaters within one week.