Hrithik Roshan’s much awaited and much-delayed film Super 30 is not even 24 hours away from release at the box office. It’s going to be a big moment for HR fans as their superstar is will light up the silver screen after more than 2 years.
Things started slow for Super 30 but and the buzz of the film was lukewarm till last week. However, as Hrithik Roshan started the ground and digital promotions, it has shown substantial growth in the last 7 days or so.
A big film like this needs the star to come out and talk about it because the audience won’t trust it otherwise. After all the talking, the film has now reached a level of visibility where it’s promising a decent start at the box office.
Here’s how we’ll rate the Reach and Buzz of the film 1 day before it’s release:
Given the increase in awareness, the film has shown in the last 7 days, I’ll rate the Reach as 6.75/10
With increased reach and more aggressive promotions, there’s also a sharp hike in the Buzz amidst the audience for Super 30. I’ll rate the current buzz for the HR starrer as 5/10.
Super 30 is unlikely to take a great start at the Box Office but a decent opening of 9-11 crores looks on cards. The film must take an opening in this range so that a good word of mouth can help it reach a healthy lifetime business.
Reach: The number of people who are aware of an upcoming film, its star cast and release date.
Buzz: The number of people who are consuming promotional content related to an upcoming film frequently.