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After a less than encouraging run of Aurangzeb and a mild success in the form of Mere Dad Ki Maruti, Yash Raj Films has managed to score quite well with Shuddh Desi Romance. The film has turned out to be an instant Hit for the makers and for director Maneesh Sharma too, it is a major win after an average response to Ladies v/s Ricky Bahl.
The film has been endorsed by youth – its target audience – and it is the budget that has helped the cause as well. This is the reason why with close to 37 crores in its kitty and a lifetime total of 50 crores in the offering, Shuddh Desi Romance has turned out to be yet another good success of the year. In fact 2013 has seen quite a few successes in 40-50 crore range and incidentally, each of these has boasted of being driven by a concept than starcast. Kai Po Che!, ABCD – Any Body Can Dance, Madras Cafe, Jolly LLB, Fukrey are a few such examples.
Meanwhile Sushant Singh Rajput has now found further footing in the industry with two back to back successes inside a year. Parineeti Chopra is turning out to be a reliable actress as well and should cover a greater distance from this point on.
On the other hand Zanjeer was never really hot since its very inception and things didn’t improve till the release either. As pointed out earlier, the delay and constant flip-flop in release date was a further deterrent too and the average content proved to be a final nail in the coffin. The film continued to slide after a poor weekend and with just over 15 crore coming in, it is a clear cut disaster. While one waits to see if Ram Charan Teja continues his stint with Bollywood, Priyanka Chopra is moving on to Krrish 3, Gunday and Mary Kom which should ensure a turnaround for her.
Joginder Tuteja tweets @tutejajoginder
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