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One expected at least two out of the three new releases of the week, Chakravyuh, Ajab Gazabb Love and Rush – to take a heartening opening at the box office. While it was always a given that at least one of them would suffer badly due to factors like – a) arriving in a crowd, b) failing to get the right screen space and c) get further crushed by competition from Student Of The Year, the fact that none of the three could succeed in becoming a craze by the end of first weekend was disappointing.