Right at the time when the promo of Fitoor had arrived, it was quite apparent that the film was aimed for the niche audience. No wonder, it didn’t come as a surprise when the makers [UTV] decided to give it a relatively small release at select theaters. However, what further worked against the film was lack of excitement quotient that was built around it right till the day of release. There was just no buzz or hype and Katrina Kaif – the biggest star of the enterprise – was being talked about for every reason other than Fitoor.

One wonders whether the makers could have at least done something to divert media and audience attention towards the film so that at least some awareness would have come around the core content. However, none of that happened as a result the film suffered big time, what with a mere 14.11 crore coming the film’s way.

Katrina Kaif and Aditya Roy Kapur in a still from 'Fitoor'
Katrina Kaif and Aditya Roy Kapur in a still from ‘Fitoor’

Now these are simply terrible numbers and compares with some of the biggest flops/disasters (featuring at least one major star) that Bollywood has ever seen. Here the opening weekend collections of these films. Of course, the gold standard of disasters stays on as RGV Ki Aag and in the current scenario where big films do manage collections of some sorts at the least, hopefully this number won’t be beaten ever.

RGV Ki Aag5.5 crore

Drona8 crore

Tezz11.25 crore

Happy Ending13 crore

Guzaarish13.78 crore

Fitoor14.11 crore

Players15.05 crore

Joker15.75 crore

Bombay Velvet16.2 crore

Raavan16.97 crore

Note: All collections as per production and distributor sources

Joginder Tuteja tweets @tutejajoginder

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6 COMMENTS

  1. It is better to state the obvious before the film is released. If there’s no buzz – say it
    before not after the wekend – proclaiming to be prophetic ‘I-told-you-that’ of sorts!!!!!!
    Hire a professional writer!

  2. I loved this movie, just want to clear one thing that this movie is not for who watch movies only for TIMEPASS or for ENTERTAINMENT. direction , music , background music , dialogues , etc perfection of mr abhishek kapoor (director).

  3. they said it’s “inspired” by the great expectations.. when you have Katrina in a film there’s nothing left to expect

  4. other reasons why this one tanked
    1 timing of the ranbir-kat break-up bad publicity
    2 abhishek’s first foray into romance-he should have chosen a newbee-and launch a new face
    -like the mukherjee’s taking on saira banu
    3 there seems to be a growing anti ranbir-katrina fanclub-judging from the failure of bombay velvet- tamaasha was average
    4 kat thought that being english, and essaying an englishman’s novel would win her fans
    5 capitalizing on current political events (Kashmir) doesnt always work.it may have worked in HAIDER, because HAMLET was a politico/emotional story-and abhi thought he would emulate the Bard-whaj in pulling it off.

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