The initial responses to Patiala House this week and to all the releases of last week – Yeh Saali Zindagi, Utt Pataang, United Six, Tum Hi To Ho and Sanctum (English and its Hindi dubbed version) – were so shockingly poor that the exhibitors are panicking. Some shows of most of last week’s released films had to be cancelled in several centres on the opening day as well as the other days of the week because of absence of audience.
Why, multiplexes in many cities of the country had to keep some screens shut and cancel a number of shows last week. With the initial of ‘Patiala House’ this week being dull and the public reports being unexciting, the panic has only increased. Tough days are ahead for exhibitors all over the country. The cricket matches (World Cup to be followed by IPL) won’t make matters any easier for them, you bet!