Dedh Ishqiya and Yaariyaan, both of which released this Friday failed to see a good opening day occupancy at the box office. The occupancies rested in the range of 25% to 30% during the morning shows. Though Dedh Ishqiya has the benefit of flaunting an illustrious legacy and a good review from most critics, the opening didn’t swell much on its first day. However, the film has ample scope to grow over the weekend given Madhuri Dixit’s popularity and the success of its last edition.
Yaariyaan despite its fresh star cast kicked off to a better start than expected. Given the popular music of the film and the youth centric storyline, the takers of this venture is more than Dedh Ishqiya which is mainly in Urdu – a language dwindling in our country and has very few who will understand the depth of the story onscreen. However, the intelligentsia will take the film well.