As many as three films release this weekend – Raanjhanaa, Shortcut Romeo and Enemmy . Out of these, Raanjhanaa has been the most heavily promoted while Shortcut Romeo and Enemmy have seen some decent visibility around them.
Though this is leading to a crowded box office, Raanjhanaa is all set to get the best shows at the multiplexes due to backing of a strong production house (Eros). Moreover, director Aanand L Rai has a hit (Tanu Weds Manu) behind him which helps the film’s cause as well. The Dhanush-Sonam Kapoor starrer will enjoy the biggest release amongst the three films and also a better opening. For a good number to be calculated though, a lot would depend on the word of mouth as this one is a family entertainer and hence a growth over the weekend is possible once the word spreads about it.
On the other hand Shortcut Romeo is expected to take a better start at the single screens due to ‘masala’ elements involved. For Neil Nitin Mukesh and Ameesha Patel, the film is quite important as it should help them build a better standing. The film is a remake of a Tamil hit and hence one can look forward to some good content on display here. However, it would all come into play only after a first set of audience step into theatres and spread a good word of mouth on a rapid scale.
Ditto for Enemmy which appears to be an intriguing suspense flick. It has been embroiled in Censor controversies that has put a brake on its marketing and promotional plans. However, if single screen audience catches fancy of the film, there are continued footfalls that the film can expect since next week there is just one release (Ghanchakkar).
Joginder Tuteja tweets @tutejajoginder