There are four films releasing this Friday – Dirty Politics, Hey Bro, Badmashiyaan – Fun Never Ends and Coffee Bloom. None of the four films are looking at taking much of a head-start at the box office.
In fact between the four films, the only one with some face value whatsoever is Dirty Politics. With Mallika Sherawat leading from the front and half a dozen veteran actors in principle roles, the film is looking like an interesting political drama. However, its promotion has been minimal and even though it was pushed ahead by three weeks, there wasn’t much of a momentum gained.
Hey Bro has relied on its songs for most part of its promotion and in that perspective it has managed to find decent eyeballs at the least. It may find some audience in the interiors.
Badmashiyaan – Fun Never Ends has had a patchy promotion and build up towards release. Awareness around this non-starry affair has been near to minimal, which is a pity because with a couple of good songs in its kitty, it could have done better in creating awareness around itself.
As for Coffee Bloom, it is an offbeat affair would see a niche release for itself.
All of this means that it would be earlier releases Dum Laga Ke Haisha and Badlapur which would be leading from the front once again in the current week.
Joginder Tuteja tweets @tutejajoginder
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