This is how destiny changes in Bollywood in a matter of few weeks. Just 30 days back Ayushmann Khurranna was being crucified for the poor show of Hawaizaada. And now, with Dum Laga Ke Haisha, he is being hailed all over again for being an actor who is natural to the core and comes with his own brand of performance. His film has been appreciated by one and all with not even a single notable critic giving it a rating of anything less than three and a half stars. Such kind of critical appreciation was indeed necessary for this Yash Raj production since everything depended on word of mouth here for its success.
In that aspect, the film showed ample growth over the weekend, what with around 6 crores coming in after a below par opening day of 1.1 crore. Though there were no surprises in store for the kind of collections that came on Friday (they were still double of Hawaizaada despite half the screen count), what mattered was the escalation in momentum on Saturday and Sunday. In that aspect, this Sharat Kataria directed film held good promise as collections continued to increase with every passing show. Though Saturday morning and afternoon shows were still impacted by India v/s U.A.E. cricket match, collections were still double of Friday and later Sunday showed huge growth too.
All eyes are on the weekdays perform, though going by the excellent word of mouth amongst audience, it is pretty much expected that the footfalls would be stable on a higher side. With an open fortnight ahead till the arrival of NH10 (on 13th March), this Ayushmann Khurranna – Bhumi Pednekar film has the stage set to make merry.
On the other hand Ab Tak Chappan 2 took a better start (it had released on almost double the count of Dum Laga Ke Haisha screens) with 1.25 crore on Day One, the cracks started emerging soon enough. The film was not panned per se, but then it disappointed most due to the fact that the first in the series was a supremely well crafted product. The film just about stayed stable over the weekend and brought in close to 4.5 crores.
As things stand today, chances aren’t bright for the film to stay stable during the weekdays, which means all that the film would succeed in doing is cross the lifetime collections (9 crores) of Ab Tak Chappan that was released way back in 2004.
Meanwhile, Badlapur continued to fetch audience as it had a good number of shows reserved for it in the second week as well. With over 6 crores in the second weekend, the film now stands around 43 crores, hence strengthening its chances of eventually hitting the 50 crore mark. The film is a good HIT now.
Note: All collections as per production and distributor sources
Joginder Tuteja tweets @tutejajoginder