UTV Motion Pictures has announced that it has locked satellite deals worth almost Rs. 150 crore for their 2012 slate.
With the demand for good movie content on broadcast networks surging, and with movies like Tamil blockbuster Vettai, Ek Main Aur Ekk Tu, Tere Naal Love Ho Gaya and Paan Singh Tomar performing well at the box office, the studio has already signed satellite deals across a few of their current releases and their upcoming slate.
Including the recently released films like Ek Main Aur Ekk Tu, Paan Singh Tomar, Tere Naal Love Ho Gaya, the deals also include the highly anticipated Barfi!, Heroine, Rowdy Rathore and Joker. In addition to these films, the studio is in different stages of negotiations on this year’s slate of movies including the multi-starrer Race 2, India’s first 3D dance movie AnyBody Can Dance (ABCD), Luv Shuv Tey Chicken Khurana and Ghanchakkar.
On striking these deals, Siddharth Roy Kapur, CEO, UTV Motion Pictures, said, “At UTV we have consistently focused on quality, and this is reflected in the huge confidence that satellite channels have shown in doing deals with us for our forthcoming slate of movies. Channels feel they are guaranteed of great content when they make deals with UTV, and this inspires us to keep the bar high and continue to bring audiences great movies year after year.”