The runaway success of Dabangg seems to have changed Salman Khan. The actor who used to squirm at the mention of the word ‘promotion’, has now become so conscious of marketing his films that he takes great interest in the promotional campaigns of all his films. For the photo shooting of his Ready, Salman gave not just one day but volunteered to come the following day too when the photographer couldn’t complete the shooting in a day. Compare this with the time when Salman would want to run away from photo shootings.

Salman Khan Ready
Salman Khan: Then and now. From publicity-wary to publicity-conscious.

In recent times, this Khan has heavily promoted Dabangg and, before that, Wanted too. Happy with the box-office performance of both the films, Salman Khan must’ve realised the importance of promotion. Better late than never!

Ready, Starring Salman Khan and Asin, is scheduled to release on 3rd June, 2011. The film is a comedy directed by Anees Bazmee.

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