In its quest to make different cinema alongside mainstream cinema, UTV is going terribly wrong. In Sanjay Leela Bhansali’s Guzaarish, released late last year, UTV backed a subject which was quite alien to the Indian audience. Mercy-killing, as a concept, is not too well-known in India, at least among the general masses. For a populace which believes that our sufferings in life are a result of our bad deeds committed in the previous life, and that we must suffer in silence to atone the mistakes of our previous life, a terminally ill Hrithik Roshan asking the court permission to end his life as he did not want to suffer anymore, was nothing short of nonsense. Little wonder then that the film bombed at the box-office.

How UTV Went Wrong With Guzaarish & 7 Khoon Maaf

Again this year, Vishal Bhardwaj’s 7 Khoon Maaf, produced by UTV, showed Priyanka Chopra marrying seven times and killing her husbands one after the other. In the view of the orthodox Indian audience, girls who marry more than once aren’t the ‘right’ kind of girls. And so, the question of the public’s sympathy going to Priyanka in the film is out of question. The entire drama rests on the premise that Priyanka is in search of marital bliss and she keeps murdering her errant husbands and looks for newer ones in that quest. But because the Indian audience could not empathise with Priyanka’s character, the film was rejected.

UTV had better be careful about the films it backs so that the projects don’t backfire on the company!

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6 COMMENTS

  1. i saw tanu weds manu , movie was gud with gr8 sense of humar….som scenes wer very funny ….all in all tanu weds manu has gr8 humar with with new climax….it was gr8 fun

  2. very apt observations. this is why bollywood seriously needs to stop borrowing subjects from the west and dive deep into the rich heritage of our own traditions and heritage and find fresh new ways of telling OUR stories, as with BBB. we have so much richness in our culture – why go west? the subcontinent is best.

  3. that means the film makers should only dish out brainless comedies like golmaal, houseful etc etc and we the public made into brainless people time you all grew up and learnt to appreciate good and different films

  4. @punam – no, some movies are there just to make you laugh and relax and god knows we all need to do that a lot more in this world. what exactly is so “brainy” about guzaarish or 7 khoon maaf? guzaarish was self-indulgent, ripped off from various movies from the west, and has nothing to do with the sentiments of the subcontinent. these are not our stories. sure we should make intelligent cinema – but that which is relevant to OUR culture. the koimoi team has a point, who exactly can relate to a movie like 7 khoon maaf? it was a brilliant short story and should have remained as such. if you want to be brainy, go read a book, don’t keep harping on it for cinema which is and always was meant to be about entertainment. films are expensive to make and they need to bring in a profit. otherwise it’s irresponsible to all the makers and investors involved. even in hollywood they only make these “brainy” films after they’re sure they’ve balanced out the profit-loss margin with “brainless” films like The Hangover. get real and stop with all the bollywood-bashing.

    • i agree with you mate than guzaarish is self indulgent and a total rip off.BUT 7KM MAY UNDERPERFORM,but these kind of BOLD AND BEAUTIFUL films deserve a pat on the back BECAUSE 7KM HAS A MODEST BUDGET AND UTV WONT HAVE TO LOSE MONEY, and to be very honest most of the people who have UNDERSTANDING OF CINEMA,WILL LIKE 7KM.BUT PPL SHOULD NOT HAVE SYMPATHY FOR GUZAARISH,BECAUSE 8OCR BUDGET IS WAY TOO MUCH FOR THAT HOLLY RIPOFF BORING FILM.I WATCHED 7KM AT FAME,SOUTH CITY KOLKATA,70%PPL LOVED IT,GREETED IT WITH CEETEES AND TAALIS.30%HATED IT SO MUCH THAT THEY LEFT THE THEATRE EVEN BEFORE INTERVAL.THIS CAN HAPPEN.AND DONT TELL ABOUT CULTURA COZ A GOOD FILM IS INDEPENDENT OF CULTURE.GOLMAAL 3and YPD are MORONIC films.THE POINT IS NOT ABOUT BEING BRAINY,IT IS ABOUT GOOD TASTE OR BAD TASTE.HOLLYWOODS BRAINY FILM INCEPTION GROSSED $823MIL WHEREAS HANGOVER COULDNT MANAGE EVEN HALF OF IT.HOLLY SPENDS MORE ON GOOD FILS WHICH MAY SEEM “BRAINY”TO SOME IDIOTS.SILLY HOLLY FLICKS HAVE MUCH LOWER BUDGETS.WE CANT ALWAYS MAKE GUD FILMS STICKING TO OUR CULTURE.THATS WHY ”OUR CULTURE”FILMS LIKE SHOLAY(7SAMURAI),AND INNUMERABLE BOLLY FILMS TAKE ”INSPIRATION”FRM HOLLY.AND NUMEROUS “‘OUR CULTURE”BOLLY HIT SONGS ARE RIPPED OFF.

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