In its quest to make different cinema alongside mainstream cinema, UTV is going terribly wrong. In Sanjay Leela Bhansali’s Guzaarish, released late last year, UTV backed a subject which was quite alien to the Indian audience. Mercy-killing, as a concept, is not too well-known in India, at least among the general masses. For a populace which believes that our sufferings in life are a result of our bad deeds committed in the previous life, and that we must suffer in silence to atone the mistakes of our previous life, a terminally ill Hrithik Roshan asking the court permission to end his life as he did not want to suffer anymore, was nothing short of nonsense. Little wonder then that the film bombed at the box-office.

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How UTV Went Wrong With Guzaarish & 7 Khoon Maaf

Again this year, Vishal Bhardwaj’s 7 Khoon Maaf, produced by UTV, showed Priyanka Chopra marrying seven times and killing her husbands one after the other. In the view of the orthodox Indian audience, girls who marry more than once aren’t the ‘right’ kind of girls. And so, the question of the public’s sympathy going to Priyanka in the film is out of question. The entire drama rests on the premise that Priyanka is in search of marital bliss and she keeps murdering her errant husbands and looks for newer ones in that quest. But because the Indian audience could not empathise with Priyanka’s character, the film was rejected.

UTV had better be careful about the films it backs so that the projects don’t backfire on the company!

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6 COMMENTS

  1. i saw tanu weds manu , movie was gud with gr8 sense of humar….som scenes wer very funny ….all in all tanu weds manu has gr8 humar with with new climax….it was gr8 fun

  2. very apt observations. this is why bollywood seriously needs to stop borrowing subjects from the west and dive deep into the rich heritage of our own traditions and heritage and find fresh new ways of telling OUR stories, as with BBB. we have so much richness in our culture – why go west? the subcontinent is best.

  3. that means the film makers should only dish out brainless comedies like golmaal, houseful etc etc and we the public made into brainless people time you all grew up and learnt to appreciate good and different films

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