Eros Now has now added another feather to its cap. In association with Colour Yellow Productions and Aanand L. Rai, it unveils its first original film ‘Meri Nimmo’ today to its viewers through a worldwide premiere.

Directed by Rahul Shankalya and produced by eminent filmmaker Aanand L. Rai, Meri Nimmo was selected for 2016’s NFDC Film Bazaar and is enjoying a straight to digital release on Eros Now.

Aanand L. Rai's unconventional love story Meri Nimmo
Aanand L. Rai’s Unconventional Love Story Meri Nimmo Sees A Major Worldwide Digital Release

Commenting on the development, filmmaker and producer Aanand L. Rai said, “Developing content for digital consumption on Eros Now was a natural progression after our association together on films for the big screen. The digital world excites as well as challenges me and at Colour Yellow Digital, we can’t wait to paint this blank canvas and present Indian content targeted towards audiences for this medium.”

A delightful coming of age film starring Newton actor, Anjali Patil in and as Nimmo along with child actor Karan Dave as the central protagonist, it earned wide praise at the 47th International Film Festival (IFFI) and the 19th MAMI Mumbai Film Festival last year.

The film revolves around an eight-year-old boy who thinks he is in love with a 24-year-old girl and what follows when the object of his affection decides to get married. The story depicts the young boy’s roller coaster ride of emotions set against the backdrop of his beloved Nimmo’s impending nuptials.

Meri Nimmo is one such film that’s very Indian at heart and I’m sure it will strike the right chord with its beautiful storytelling and standout performances,” Aanand says confidently.

This association is the first of the many that Eros Now and Colour Yellow Digital are planning in 2018-19. Guess the viewers are indeed in for a treat!

Joginder Tuteja tweets @tutejajoginder

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