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Having opened to about an average occupancy rate of 15% in the early morning shows, Rush did not show any major growth on its Day 1. As per early estimates, the first day is likely to be in the range of 2.5-3 Crores at the domestic box office.
It seems Emraan Hashmi could not score with this one and the reasons are quite evident. The music of the film was nothing special. Besides, the team hardly indulged in the film’s promotional activities. Moreover, the negative reviews are also sure to take their toll on the box office journey of the film.
Emraan’s last release Raaz 3 had an opening day collection of 10.50 Crores. However, it seems Rush will stand no where in the league. The collections are poor both in multiplexes and single screen theaters.
The film will need some major numbers on Saturday and Sunday to make a decent weekend at the domestic box office.
MKS tweets at @mksmukulsharma
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