As predicted in this column last week, it was always going to be word of mouth as a deciding factor for the new releases of the week. In that aspect, powered by some good online campaign initiated by Anurag Kashyap and Co. (which resulted in some noise over the social media), Hunterrr managed to see decent collections on the opening day. Since the word of mouth was mixed, there weren’t any massive jumps over the weekend. Still, the collections stayed though, as a result of which this Gulshan Devaiah and Radhika Apte film hung on to gather around 5 crores at the box office.
Second release of the week, Dilliwalli Zaalim Girlfriend, was hurt by poor show timings in some of the major territories and the limited reviews that came its way were mixed too. As a result, there wasn’t much to cheer about as the collections remained on the lower side. With just around 2 crore coming in, the film has managed to accumulate much lesser than what it could have earned as the overall content was still decent.
Meanwhile NH10 continued to find audience and stayed on to be the first choice for many a cine-goer who were still checking it in its second week. With around 5 crores coming in its kitty, the film now has touched the 25 crore mark. The Anushka Sharma starrer would continue to be stable during the weekdays as well, and make its progress towards the 30 crore mark by the end of its run.
Joginder Tuteja tweets @tutejajoginder