Rakeysh Omprakash Mehra’s biopic Bhaag Milkha Bhaag on the Flying Sikh, Milkha Singh shoots off to fair start at the box office on its opening day. The film opened to an average occupancy of 40%-45% in the urban centers and multiplexes.
Usually the premise is something that lacks mass appeal, but the film with great reviews from critics and good box office boost at the on start is expected to fare well. The film’s stronghold circuit is North India where it showed a promising beginning, especially in East Punjab.
Made on a lavish budget, the film’s box office numbers have to be stellar to recover its investment. The initial push in terms of figures is fantastic, but targeted mainly at the multiplex audiences, the film has to increase the pace of its earning to level the money input in it.
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