“Let there be light, but the light for your love, forever,” said Vidya Balan while announcing her support for the Earth Hour 2011, a worldwide environmental campaign designed to address the problem of climate change. “This is something that I subscribe to; this is something that I believe in: energy conservation. And so it seemed like a perfect match,” said Vidya.
To bring attention to and to address the problem of climate change, Vidya encouraged Indians to not only switch off lights for Earth Hour but to go beyond the hour to protect the planet and added a PLUS sign to the ‘60’ logo of Earth Hour. This PLUS signifies a commitment to add a positive act in everyday life to benefit the environment that goes beyond the hour.
“I too switched off lights last year, and will do so this year as well. But now, it feels great to be a part of the bigger Earth Hour family,” Vidya concluded.