In a world of stardust and glitz and the overtly hyped starry tantrums, the late 2000s brought in a new face, a new reason for Bollywood to cheer: the groovy ‘Item Numbers’. A legion that had incepted by the Helens and the Zeenat Amans has now taken a grander, a more glamorous avatar with every tinsel town A-lister trodding the item arena.
With the Munnis, Sheilas, Chikni Chamelis and the very recent Badmaash Babli taking the industry by a storm with their sexy moves and enticing maneuvers, item songs have become the most essential ingredient in a film’s success at the Box Office today. Done to grab eyeballs at large, item songs have become more lewd than sensuous.
Taking that cue to his own films, Bollywood’s Baadshah has taken a step forward in curbing the derogatory flavour that an item number today hints at! Shah Rukh Khan, who is gearing up to gyrate to a groovy easy breezy item number in his next flick, Chennai Express, has clearly clarified that he does not want any unnecessary jarring of movements in his song anymore.
Initially, though Southern bombshell Nayantara was touted to be roped in for the item song it was finally offered to Priyamani who is all set to shake her legs with our King Khan. Priyamani had shared screen space with Vivek Oberoi when she turned his love interest for Rakht Charitra. SRK has instead ordered for decorum in the house with regards to the hyped song which was tentatively being choreographed by dancing legend Prabhudeva. Knowing Shah Rukh’s demand, Prabhudeva’s elder brother Raju Sunderam has been cajoled to choreograph the song.
Raju who had previously filmed Shahid Kapoor in Kaminey has always been taking a back foot when it comes to choreographing for Bollywood. SRK reportedly asked Raju to keep the feel of the song more fun than raunchy. The Badshah’s demands are supposedly complied with since his family image was recently being tarnished by gibberish controversies and unnecessary patrolling A lot had also been spoken about Shah Rukh’s no-lip-lock-to-candid-smooches trial in his last venture Jab Tak Hai Jaan.
As a result of all this, it seems Shah Rukh has limited his boundaries when it comes to item numbers and hopefully this move will again spark another much needed change in tinsel town today.