Last week we had reported how Ajay Devgn had made his intentions crystal clear around making it on time for the Diwali arrival. Soon after, pre-booking of his ‘Son of Sardaar’ had opened with a bang and an announcement was pretty much made to the world that there won’t be any backing off whatsoever. Well, here is the latest. Within hours, pre-booking of Shah Rukh Khan‘s ‘Jab Tak Hai Jaan’ also opened, hence intensifying the battle.

Shah Rukh Khan from Challa Song & Katrina Kaif and Shah Rukh Khan from Saans Song in Jab Tak Hai Jaan Movie Stills
Shah Rukh Khan from Challa Song & Katrina Kaif and Shah Rukh Khan from Saans Song in Jab Tak Hai Jaan Movie Stills

“As expected, day of release mentioned by both as 13th November. If at all there was ever any doubt around Shahrukh and Ajay clash being averted, it is now final that Diwali clash is for the keeps. Guess it’s time we stopped speculating on whether it would be averted after all. With pre-release plans in open for both the biggies, the advance collections would be very closely monitored,” says a source.

While the initiative is currently running only at PVR multiplexes, it would be good enough to gain trends around the lead that one of the two films would eventually end up taking.

“With this swift move, it can now be said with complete confidence that neither of the two would be backing out. With the film’s pre-booking opening good three weeks in advance, there is no scope for retracting either. After all, people would have paid for their tickets,” comments an observer.

Ajay Devgan from Son Of Sardaar Title Song & Sonakshi Sinha from Rani Mein Tu Raja Song in Son Of Sardaar (Son Of Srdar) Movie Stills
Ajay Devgn from Son Of Sardaar Title Song & Sonakshi Sinha from Rani Mein Tu Raja Song in Son Of Sardaar (Son Of Srdar) Movie Stills

This also implies that Bollywood can brace up for the biggest Diwali clash ever with huge records all set to be created.

“This is as fair as a battle as it can get,” says an industry bigwig, “Next three weeks would be a clear indicator of which way these films are going. All this while the clash was pretty much in thin air but now with pre-booking opening three weeks in advance, the countdown has begun. Expect the makers of both films to start flashing progress of their films in days to come.”

Meanwhile, another film which is silently finding some attention coming it’s way as well is ‘Talaash’ which started it all. The film’s pre-booking had opened many weeks ago and now with Aamir Khan intensifying the film’s promotion, it should only gain further heat.

Joginder Tuteja tweets @tutejajoginder

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73 COMMENTS

  1. Ajay ne release date srk se kavi pahle declear kr di thi…srk clash karwa raha hai ajay nahi…agar kisi ko date shift karni chahiye to wo srk hai…

  2. Mr.Singh Don‘t you dare comment on anybody‘s feelings.. the way u reacting shows how cheap u ppls r.. don‘t even leave somebdy who lost his father figure coz of ur jealousy.. SHIT LOSERS

  3. jab tak hai jaan looks more promising than sos…(remake) ..bcoz its original in all way and ofcourse for yashji …. Give some respect to yashji….Avoid rivalry watch the movie you like…dats it…Dont compare movie in diff genre…))

  4. Only ajay devgn hav do change date. Tezz jaisa hal honga 3 cr ki opening varun dhawan soty triple collection than tezz in just 3 days. Srk k tho king hai opening srk ki movie ko hi milengi.

  5. Ajay D is acting foolish in real as well as reel life.People have watched these types of movies whole of this year and no one even remebers their name eventhough these movies did 100-200 crore buisiness including ETT(does anybody remember what was it all about}.I think audience will choose to watch a better movie and one hopes Yash chopras movie is good and entertaining rather than bold and pathbreaking as nobody wants to watch LAMHE OR SILSIla.If JTHJ turns out to be antis ocial,pathbreaking and so called bold like above two then people have no choice but to watch AJAY’S crap which will atleast make people laugh for no reason.

    • well said bro….but sad thing here is JTHJ cant break records at box office..though it will be a blockbuster…SOS will eat some share of audiances and shows…very sad…nways SRK rocks..lets support JTHJ.

      • Salman is not worried about SOS doing better business than JTHJ,he wants that it shuld atleast eat some business ofJTHJ so that it will not beat ETT boxoffice record and he remains on top for some more time as for as boxoffice is concerned.He made AJAY D to think that he is also a big star as his BOL and Singham hva done good business.Ajay should know he is as good as Rohit SHETTYS movies.Nobody watches him when he comes with other directors.

  6. No guyz srk &team never take advantage of yash g death because they did not have any idea about this big loss they can’t change release date postpond because movies tickets are already sold bèfore death of yash g but sos ticket sold start after death of yash g if ajay want than the release may be postpond but he can’t do this very sad but any wayz u gyz plz don’t make any cheap coment on yash g

  7. duniya jantihe king konhe firbi umli karrahahe kyu ki srk naam ke bagar india me kisi orke naam nahe jante . srk na tollywood,& kollywood , na bollywood , na hollywood haar movie releaske waqt srk naam letehe…………..

  8. srk feeling the heat
    1. sos will kill him
    2. Aamir will let his body to mannat
    3.Dabangg 2 will do Most Awaited FUNERAL

  9. JTHJ rocks guys..lets support SRK and team…b’coz of SOS..JTHJ will miss 200cr club…so sad…its happening b’coz of that cheap sallu who is supporting ajay by promoting his movie,releasing theatrical trailer of dabang-2,doing po po song….so cheap..long live JTHJ.!!!

    • lets not forget, its the same salman who did special appearances in KKHH and OSO. those were srks movies. ajay and salman are like best friends thats why salman is doing SA just like he did for preity in Ishq in Paris. grow up. he is not doing it cuz he wants to pull down srk, he is doing it for ajay. srk made many special appearances for many people, was he trying to promote their film or was he being generous? just think about it,

  10. SRK haters ur funeral is waiting…wait till its release..SRK-JTHJ rocks..SALLU-AJAY-AKSHAY will always depend on sounth indian remakes..only SRK is original..dying to see 1st show…lets support JTHJ guys

  11. both the films are looking good with different material….. What about u guys which of both will be a smash hit ?????????

  12. jthj will be a success riding on d sympathy wave of Yash Chopra’s death but d fact is Dewali Bekar Bina Son of Sardar…SOS rocks

  13. jthj will be all time blockbuster
    sos ka band bajne wala hai
    ajay n his lallu fans yad rakhna ki tum logon ki yeh galti hai ki tum log srk n uske fans ke dushman ho

  14. Yash Chopra died on 21st October.
    Salman Khan cancled Dabangg2′s
    shoot. Subhash Ghai cancled
    celebration of
    Mukta Arts 34th aniversery. Shah
    Rukh Khan danced at Durga Puja on 23rd October.What a tribute…!

  15. lol…some faruk fan is sayin dat sharuk startd the pre bookin first…diz guys dont even know how to read…so to acknowledge dem it was ajay who started the pre bookin first nd very soon sharuk did the same(as mentioned in the article above)jst like he did for release date…CØPÎÉÈÐ it from AJAY….shame on you sharuk nd sharuk shud hv backed out as ajay did everythn first…grow up guyzZz

  16. Son of sardar win in pre advance booking ,yes if we takes 1st 12 hours as far as advance bookings ,.,.its Ajay devgn’s Son of sardar which performed better than Jab tak hain jaan in 1st 12 hours ! The sad demise of Yash chopra sir helped in promotion to ‘Jab tak hain jaan’ but it is not working as far as ticket window is concern.

  17. SOS will rock this Diwali. Film looks very promising and entertaining. If given equal number of screens collection of SOS will be surely better. It all depends upon the screen counts now.

  18. Looking at the promos SOS looks like a big film for masses and if we go by the past few years trend such movies are gainning more popularity. Theatre owners would surely give preference to SOS as it is all entertaining.

  19. Sos winner this diwali and shahrukh jthj doing good only reason behind yash chopra last film and people symphoty. otherwise jthj total baqwas movie of the year. and credit goes to Haqla gay khan.

  20. AJAY DEVGAN STILL YOU HAVE 3 WEEKS PLEASE THINK 100TIMES YOUR TAKING RISK OF YOUR LIFE BECAUSE SRK THE KING KHAN THE KING OF ROMANCE THE BADASHAAH OF BOLLYWOOD THE ROYAL DOMINATOR OF INDIAN CINEMA BOX OFFICE
    IS ARRIVING GO BACK TO HISTORY AND SEE HOW MANY OF THEM HAVE BECOME BEGGERS TAKING PANGA WITH HIM THERE IS NOT EVEN A SINGLE FLOP FILM OF SRK BUT YOU AJAY KING OF FLOP FILMS YOU MAKE GOOD MONEY WHEN YOU COME ALONG WITH ROHIT SHETTY

  21. i think SOS will b hit then JTHJ as Salman Khan supported SOS,SRK looks old in movie & doesn’s look good with Katrina kaif as her pair luks gud with Sallu Bhai.

  22. SOS will rock this Diwali and will be a blockbuster. Movie will break records of all Ajay’s movies in the past. Film looks like a family entertainer. Ajay do not back up at all, this is the right time to prove yourself. All others have become big using the holiday periods you should not be left behind in the race. I wish SOS all the very best. this Diwali bekaar bina SON OF SARDAR.

  23. Srk tera time aagaya hai pak up ka. Salman khan ne teri setting laga di hai Dabbang 2 ke trailer ke saath……with sos….

    • sab tiyyar ho jaoo king khan aa raha hai 300 crore super duper no body can stop? SOS so so not good fight with king khan jo bhi ata hai rastai mai mit jata hai sirf diwali ka intizar karoo ok

  24. ajay devgn is rocking and he will show that he is a actor class apart….
    not like that gay srk…
    sos rocks!ajay rocks!

  25. To get hits all the actrs lyk amir ,salm,ajay,aki copying south.only srk not doin it,nd i lov it nd feel proud of that.sos copied frm a south dabba flm,i watched sos in bengali,bcoz this south mvi’s bengali remake released in bengali a yr ago.so the mvi will surely be rejected by wb audience.

  26. Ajay ab koi bahana bana kar apni film diwali sai mat hatana k yeshji ki waja sai hata raha hoon hum koi excuse nhi manai gai ab sirf fight karoo king khan sai ta k tumhar hashar sab k samnai ayee king marta kum laikin ghaseetta zada hai

  27. sos bengali copied ajay saala laura hai use akal nahin chutiye ko aur sallu toh randwa hai aamir man ka kaala hai aur akshay saala sabse bada chutiya sahrukh in sabka baab hai acting mein aur luks mein

  28. AJAY DEVGAN GAYA YEH AAKHRI DIWALI AB DIWALE KE LIYEN TAYAR HO JAO WAISE B VILLAIN TOH BAN HI GAYEN HOKYA HOTA AGAR EK WEEK BAAD SOS RELEASE KARTE AB TUMHARI FILM U TORRENT PAR HIT HAI WOH B CAM RIP MEIN……SALMAN NE TIMHE FASA DIYAN BETA SINGHAM.

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