The stage is set for the Pepsi Indian Premier League 2013 to commence in full throttle from today but what followed the euphoric tourney of sorts is an unprecedented reports, claiming that Shah Rukh Khan has again made good use of his power and hold to make sure his archrival Akshay Kumar’s next Once Upon A Time in Mumbaai 2 gets no screen space for any promotions during the IPL match proceedings.

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Khan, who is also the owner of the Kolkata Knight Riders, who are the defending champions this year has been pitted against Khiladi Kumar as both their next films Chennai Express and Once Upon A Time In Mumbaai 2 are all set to release on the same day-the auspicious occasion of Eid, that’s been left vacant by the Ultimate ruler on Eid, Salman Khan. While both the two top notch superstars are giving each other a tough fight in gifting their fans the best Eidi possible, it was earlier reported that Akki and his OUATIM 2 team had approached the IPL owners to figure out a nice promotional campaign for his upcoming film. Knowing the extravaganza and the mass frenzy that the IPL boasts, this could have been just about the perfect platform for putting their film in front of the people nationwide.

Shah Rukh Khan and Akshay Kumar
Shah Rukh Khan and Akshay Kumar

But as one would have expected things to go, our Badshah had to pre ponder into the IPL stakeholders’ decisions thereby making sure OUATIM 2 gets absolutely no coverage from them during the 2 month long IPL schedule. The IPL authorities have been tight lipped about the entire incident just mentioning that no such offers were made and IPL has never been used as a platform to promote any film and that code of conduct still remains ethical!

Going by history, this is not the first time that such an incident has happened. Call it vindication, or a personal backlash of sorts, Salman Khan had apparently denied promotions of his ex flame Aishwarya Rai Bachchan’s Guzaarish on his famous Bigg Boss platform, much due to the stringed relationship between the two co-actors from Hum Dil De Chuke Sanam. Plus some filthy comments marked a distinctive end to the friendship that he shared with filmmaker Sanjay Leela Bhansali and an angered Hrithik Roshan’s strong counteraction fuelled the controversy. With cases like these, there have also been positive stories to share as well. Ex-flames Shilpa Shetty and Akshay Kumar who have always maintained distance from each other reunited on the sets of Nach Baliye when Akshay opted to promote his film Special 26 on the show judged by the fitness queen!

Though reports like these are often provided as feelers to generate hype and news, it would be sad to see our lovable Khan to manipulate his way to success with such maneuvers. Shah Rukh, on the other hand has happily accepted competition from all ends as most of his films have faced tough battles with another power packed release from a contemporary actor. Though most times SRK has emerged victorious, time would decide the Fate of both the films when they clash together this Eid. Catch this space for more stories of vindication and vengeance!

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