While audiences loved the Sadi galli song from Tanu Weds Manu, many were surprised to find only a few lines of the song included in the film. The song, which Viacom 18 Motion Pictures managed to buy from RDB, a Canada- and UK-based Punjabi music band, is a rage, especially among the youth. However, the audience feels cheated when the song starts and ends in a jiffy in the film.
What Viacom 18 Motion Pictures and Sunil Bohra, the all-India distribution rights holders of the film, need to do is to quickly picturise the song in its entirety and add it as a special attraction from next week onwards. Since there is no major release next week and for two weeks thereafter, the song can give a major boost to the film’s box-office collections in the third and fourth weekends if the fact of the inclusion of the complete song is well-promoted. It is a golden chance waiting to be exploited. The picturisation may entail a day’s work and expenditure of some lakhs but it could fetch returns much more than that. Bohra and Viacom 18 Motion Pictures need to think out of the box for this small film which is proving to be big at the box-office.