Ayushmann Khurrana has taken the industry by storm and the actor has excelled in all the departments. With seven releases in two years, out of which three crossing 100 crore mark, has become one of the most bankable stars in the showbiz. This, in turn, has reflected on his brand endorsement and the actor has seen a 200 percent rise in the endorsement deals.
Ayushmann now endorses as many as 20 brands which has resulted in a 200 percent growth him making it a milestone. The actor in his kitty has brands from mobile phones to watches to eatables to grooming products. The actor has his face on almost every genre of commodity making him more visible.
Talking about the same a trade source in a chat with Hindustan times said, “Ayushmann’s name today stands for success, reliability, relatability and authenticity. These are huge equities for any brand to tap into. Being a complete outsider who has made his destiny with his own hands, Ayushmann is a huge icon of the Indian youth and every top brand wants to bring him on board because seldom do you find a star that evokes all these qualities.”
The source added, “He is a self-made role model and nothing connects more stronger than this messaging with brands that are looking to reach out to today’s India. People today have made real-life inspirations as their heroes and relate to their life stories the most. Ayushmann’s journey from a reality TV contestant to someone whose films are now being called The Ayushmann Khurrana Genre is extremely aspirational and inspiring.”
For the unversed, in 2017-18 Ayushmann had four releases including Andhadhun, Badhaai Ho, Bareilly Ki Barfi and Shubh Mangal Saavdhan. This year the actor starred in three films including Bala. Dream Girl and Article 15. All the seven went on to impress the audience and earn big at the Box Office.