Here we present to you the Making of the Tata Tea’s ‘Jaago Re’ TVC featuring Shah Rukh Khan.
Tata Tea, India’s socially-conscious brand and Shah Rukh Khan, India’s biggest superstar are coming together on this women’s day to address India’s largest pertinent issue – people’s attitude towards women. Leveraging Tata Tea’s award-winning Jaago Re platform, Shah Rukh Khan, as an actor will be seen in a short film making a commitment, the first of its kind in the history of 100 years of Indian cinema. A short film, directed by India’s eminent film maker R. Balki will be launched on Friday, March 8, 2013.
Speaking on the occasion, Shah Rukh Khan said, “For society to change, it is important for all of us to take small actions and bring in the larger change collectively. I have seen thought-provoking Jaago Re campaigns in the past and have admired their commitment. Through this association, I am happy to make a statement and express my views to inspire society at large.”
Catch the video right here: