Manager – Monetization

Job description  

(Please read this entire JD carefully. There is a call for action request at the end of the post that you need to action should you be interested in applying for this job)

Location: Mumbai/Hybrid

Reporting to: Head of Revenue

Experience Required – Minimum 4 Years of Experience

About Koimoi:

What do you need to do? (Role and Responsibilities)

• Manage existing Ad Network relationships and accounts.
• Project and grow revenue for the Koimoi website and other properties.
• Check and review the ad implementation to:
  • Spot monetization opportunities to improve revenue.
  • Spot issues that could degrade revenue performance and user experience. 
• Work with ad networks and internal teams to run successful ad monetization strategies.
• Analyze partners’ performance through KPIs like RPM, Fill Rates, Show Rate, Revenue Per Page, etc. 
• Manage, report, track & improve metrics for internal stakeholders.
• Understand network revenue trends and suggest changes to the website and properties from a monetization standpoint.
• Reach out to potential ad network partners to improve revenue.
• Set up direct campaigns, ensure campaign delivery, and create and share reports with the partners.
• Check Google policy violations regularly and ensure necessary actions are taken to solve the URLs flagged.

Who could you be? Background and Experience:

• Have worked on monetizing ad inventory on websites through desktop and mobile channels. 
• Familiarity with monetization networks such as Google AdSense, Google Ad Exchange, Taboola, Media.net, Amazon Publisher Services, PubMatic, etc is necessary.
• Analytical mindset with good communication and interpersonal capabilities, able to work independently.
• Must have a thorough knowledge of Google’s policy regarding ad monetization.
• Must prioritize multiple assignments accurately and function quickly in a fast-paced, deadline-oriented environment.
• Should be proactive with suggestions to improve revenue.
• Hands-on experience configuring and managing ads through Google Ad Manager and similar tools. 
• Should have a keen interest in market research for ad monetization.
• Advanced knowledge of Microsoft Excel/Google spreadsheets

Educational Qualification:

Graduate/Diploma Degree holder in Science/Commerce fields or any other equivalent educational background, with a minimum experience of 4 years in the advertising industry.

Next Steps:

If this job interests you, then please complete the following assignment.

Assignment 

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