In an effort to help industry workers deal with the second wave of Covid in Mumbai, filmmaker Aditya Chopra has launched the Yash Chopra Saathi Initiative.
The initiative, named after Aditya’s father, the late filmmaker Yash Chopra, aims at providing support to daily wage earners of the film industry. Aditya Chopra has taken cognizance of the massive socio-economic and humanitarian crisis that the daily workers of the industry are currently facing and The Yash Chopra Foundation – is rolling out the ‘Yash Chopra Saathi Initiative’ so that thousands of daily wage earners can tide over these turbulent and highly unpredictable times.
“The pandemic has pushed the backbone of our industry, the daily workers, to a breaking point, and YRF wants to support as many workers and their families who are in need due to the loss of livelihood. Yash Chopra Saathi Initiative is aiming to provide support to the pandemic-hit workers of our industry who we urgently need to focus on,” Akshaye Widhani, senior vice-president, Yash Raj Films (YRF), says.
As part of the initiative, women and senior citizen workers will get Rs. 5000. In association with an NGO called Youth Feed India, ration kits will also be distributed to workers with a family of four for the entire month. The workers have to apply for this benefit through their website.
Aditya Chopra was also recently in the news for appealing to the Maharashtra Chief Minister Uddhav Thackeray to let YRF vaccinate 30,000 daily workers.