Kapoor & Sons has managed to find connect with its target audience. Released in select theaters with limited number of screens, Kapoor & Sons found a strategic arrival on Friday. It worked because by the time the evening shows commenced, the verdict was out. The film had in it to find audiences in dozens across urban multiplexes and that reflected in the Day One collections of 6.85 crore.
This is pretty much in line with the expectations as well, as predicted in our column a couple of days back. The film was set to have an opening of 40%-50% and this is how the trend looked by the time night shows were through.
The Shakun Batra directed film has seen universal appreciation from all over, and that has reflected in the audience word of mouth as well as critic reviews. Across board, the film has been loved which means it is definitely here to stay. While today would be on the same lines as yesterday (due to a very important India-Pakistan cricket match in the evening), tomorrow would tell a different story altogether as this Karan Johar and Fox film would grow by leaps and bounds.
The film has taken fourth best start of the year, though its weekend tale could be even better. Here are the Top opening numbers of the year:
Note: All collections as per production and distributor sources
Joginder Tuteja tweets @tutejajoginder