Neerja has scored, and how! Once the promo of the film was unveiled, it was quite apparent that this was a dark horse waiting to be unleashed. Then a fortnight before the film’s release, industry testimonials started coming in, which made one supremely curious around what was in the offing. Yes, considering the fact that many a film these days have such glorious coming its way, with or without the merits (as was the case with Fitoor just a week ago), one took it all with a pinch of salt. Still, there was hope that something terrific was on the cards.
Well, this happened on the day of release as well once the gates were opened for ‘aam junta’. The ‘asli awaaz’ was heard then and it made a lot of noise right through the weekend. The film managed to bring in 22.01 crores over the weekend and with that it has ensured that it would be a comfortable HIT for sure. For Fox, this is a big shot in the arm since they went all out to ensure some innovative marketing campaign and smart release placement for the film.
While director Ram Madhwani has been unanimously appreciated for the sensitive drama cum thriller narrated in two hours, Sonam Kapoor has bagged reviews of the lifetime. For someone who was looked at primarily as a fashionista, Sonam has stood up in one uniform (that of an airplane Head Purser) for 80% of the film and managed to performed beyond her abilities.
The results are showing in the weekend collections which are amongst the best in the business, when compared with some of the other female centric films:
Mary Kom – 28 crore
Piku – 25.22 crore
Heroine – 25 crore
Neerja – 22.01 crore
Jazbaa – 15.24 crore
Kahaani – 15 crore
Alone – 15 crore
Mardaani – 14.34 crore
NH10 – 13.25 crore
Khoobsurat – 11.25 crore
Dolly Ki Doli – 10.76 crore
Queen – 10 crore
Loveshhuda was the other major release of the week and it hasn’t managed to perk up much. With a weekend of around 3 crore*, the film is struggling.
Direct Ishq and Ishq Forever have turned out to be non-starters.
Sanam Re brought in around 3 crore* more and stands around the 29 crore* mark. It has turned out to be a coverage affair.
* Final numbers awaited
Note: All collections as per production and distributor sources
Joginder Tuteja tweets @tutejajoginder