Akshay Kumar has set a new record. This time, though, the big-screen superstar has made history on television.
The recent episode of British adventurer Bear Grylls’ show “Into The Wild” featuring Akshay has emerged as the second most-watched television show in the history of the infotainment genre in India.
The show had garnered a huge buzz on social media, with #KhiladiOnDiscovery reaching out to 1.31 billion individuals and delivering 2.9 billion impressions. About 1.1 crore people watched its premiere on Discovery Network channels. Almost 2.6 crore people watched the show in the first week across Discovery Network channels (original + repeats).
Akshay Kumar shot for the episode at Bandipur Tiger Reserve in Karnataka in January this year.
Before Akshay Kumar, superstar Rajinikanth and Prime Minister Narendra Modi have featured in Bear Gryll’s show.