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Daayra, directed by Meghna Gulzar and starring Kareena Kapoor Khan and Prithviraj Sukumaran, was mounted at a controlled production cost of approximately 50 crore, with makers keeping a close watch on Prints & Advertising budget, with 10 crore allocated towards P&A with its tight theatrical release, taking the film’s total investment to around 60 crore.
Non-Theatrical Business and Theatrical Performance
The word is that Kareena Kapoor Khan & Prithviraj Sukumaran‘s film has already secured approximately 45-47 crore through non-theatrical deals, adding to the revenue even as its theatrical journey continues. With approximately 10 crore already coming in from theatres, every additional theatrical collection moves the film towards overall recovery.
Daayra has crossed approximately 10 crore in worldwide gross collections in its first weekend of release. Every additional theatrical collection will further contribute towards its overall recovery.
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The film’s non-theatrical recovery, coupled with its strong word of mouth carrying forward the theatrical performance, puts its overall economics on a decent footing.
Overall Economics
Based on the current business picture, the film is expected to limit its eventual shortfall to approximately 5-6 crore, subject to the final theatrical and downstream revenues.
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