For an adult comedy, Grand Masti is all set to embark on a good start for itself. The film benefits from a terrific recall value that Masti as a series boasts of. Moreover, the entire promotional campaign has been bang on target, hence finding its target audience on it’s way. While this also means that children and to an extent family audience are out of picture for this Indra Kumar directed affair, the fact also remains that the film would see the biggest ever opening for the director who had started his career with family flicks like Dil, Beta and Raja.
The film is plagued though by the stay order in Punjab and Haryana on charges of vulgarity. However as it happens with most films, this one too is expected to sail through. As things stand today, the film should take 60%-70% opening for itself, which would ensure that the collections gained are one of the better ones this year. In fact it won’t be surprising if the film enjoys its place amongst Top-10 weekends of the year. While Riteish Deshmukh is on a winning streak already, the film’s (expected) success would benefit Vivek Oberoi in a major way. Also, Aftab Shivdasani would make it two in a row after 1920 – Evil Returns.
Meanwhile producer of 1920 – Evil Returns, Vikram Bhatt, returns with his horror affair Horror Story. The film has two selling points – Vikram Bhatt’s name and horror genre. While that should ensure that the film fetches good eyeballs, the lack of known faces as well as complete absence of music means it would all even out eventually. Also, controlled promotion of the film means a lot would depend on word of mouth since from the opening perspective, it would be just about fair.
Third release of the week is John Day and it would be looking at gaining some good footfalls once word of mouth sets in. A dramatic suspense thriller, the film sees Naseeruddin Shah and Randeep Hooda coming together. The film promises a good story in the offering and one expects good critical acclaim helping it cover greater distance.
Joginder Tuteja tweets @tutejajoginder
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