Now this is what a good movie does to the audience. It creates such all around positive vibes that it makes you forget all the bad times that one may have experienced in theaters and makes you wonder if there was anything wrong at all in the first place. That’s the kind of magic Tanu Weds Manu Returns has created over the weekend gone by, what with fantastic word of mouth ensuring that audience footfalls has increased manifold with every passing day.

R. Madhavan and Kangana Ranaut in a still from movie 'Tanu Weds Manu Returns'
R. Madhavan and Kangana Ranaut in a still from movie ‘Tanu Weds Manu Returns’


If Day One of the film was pretty much on expected lines with an average opening of over 50%, the real fun started from Saturday onwards when the collections started escalating, courtesy very good word of mouth. The reviews were out and out positive as well and with glowing words coming in on social media as well for the Aanand L Rai directed film, there were no surprises in store when the film collected huge on Sunday as well, despite IPL finals. Result? Collecting 38.10 crores in its opening weekend, are not just phenomenal but also next only to Gabbar Is Back which had enjoyed best weekend collections of the year so far and that too at much greater number of screens.

For Kangana and Madhavan, the success of TWMR is huge indeed as it is marching towards the Superhit zone now. The film is clearly enjoying the best word of mouth of the year and the surprising part is that it is doing well even in non-Hindi speaking zones of the country. Meanwhile, the film’s super success has further buoyed the fortunes of Eros as they have now scored a hat trick of successes this year after Badlapur and NH10, each of which were very different affairs as well.

From this point on, sky is the limit for TWMR as it is already in the profit zone. Heartening indeed.

Joginder Tuteja tweets @tutejajoginder

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