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It was a stable Monday for Article 370 as 0.90 crore* came in. This is on the expected lines since Friday collections were 1.90 crores, and a drop of around 50% was on the cards. More so since, just like Shaitaan, even Article 370 has benefitted from the partial holiday of Mahashivratri on Friday. Hence, the numbers which have actually come in on Monday are relatively stable.
The film has done its job anyway and is collecting bonus numbers. The major target for the film was to aim for that 75 crore lifetime, and in fact, this milestone would be hit this weekend itself. The Yami Gautam starrer has already reached 70.96 crores* and will be in excess of 73.50 crores by the time the third week is through. Post that, it should hold on well on Friday and then grow all over again on Saturday despite the release of Yodha since it has a set audience for itself. That would comfortably take it past the 75 crore mark.
The film is now assured of a lifetime in excess of 80 crores, and once that happens, it will pretty much emerge as a good commercial success. For a film belonging to this genre, subject, stage, and setup, Article 370 has turned out to be a very good win for the first quarter of 2024.
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*Estimates. Final numbers awaited
Note: Box office numbers are based on estimates and various sources. Numbers have not been independently verified by Koimoi.
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