After giving back-back superhits last year, Deepika Padukone has become Bollywood’s most sought after actress today. While there were talks about the actress getting a hefty sum for her cola brand endorsements, Deepika added another one to her kitty.

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A popular cereal brand that had earlier roped in Lara Dutta as its ambassador have now signed Bollywood’s current reigning queen Deepika. The actress who is a fitness enthusiast said, “I couldn’t be more thrilled to be associated with Kellogg’s Special K. I personally have always been a firm believer of the importance of a combination of balanced eating with regular exercise for a healthy lifestyle. Special K stands for just that and has for a long time partnered women to kick-start their weight management journey. Through this Special K 2 week challenge, I look forward to partnering with similar women and share our experiences along the journey.”

Deepika Padukone
Deepika Padukone

Commenting on this announcement, Harpreet Singh Tibb, Marketing Director, Kellogg India, says, “There was no doubt in our mind about bringing Deepika Padukone on board to represent Special K. Deepika is a sought after celebrity, who not only stands for high fashion but is looked up to for her healthy lifestyle. We are extremely proud to associate with such a talented actor who represents the brand’s values impeccably. We are very confident that our audience will effectively connect with Deepika, as she has always taken it upon herself to maintain healthy habits.”

Looks like the actress is on a roll and is currently having the ‘Midas touch’, where whatever she takes up is an instant hit. Well done Dippy!

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